By combining the analysis of TrendER and the neuro studies of Brain Propaganda we’re taking marketing insight to the next level in South Africa. Neuromarketing is a new innovative form for market research. A new discipline which uses neuroscience technology, such as EEG (Electroencephalogram) or Eye-tracking, to see how the human brain responds to advertising...Continue Reading

Through our database, we take your products to your target market. We select a sample of people based on your target market criteria, send them your product samples and allow them to use it and give us feedback on them after a certain period depending on the product usage and applications. Essential part of getting...Continue Reading

This insight report explores two questions with regards to women and their beauty 1) Which physical attributes make you feel beautiful? 2) Which part would you change about yourself? Click here to access reportContinue Reading

Watch survey video here: Respondents highlighted that society does not recognise the successful Black man by his individual merits, hard work and passion; but believes that their success was enabled by another or a result of criminal activity. A typical modern successful man is still not given the credit that they deserve but instead have...Continue Reading

The first thing that comes to mind when we think “promotional give away” is branded T-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it.Most people do not regard promotional T-shirts as something that they will willingly wear out in public for a few...Continue Reading

OUT NOW! Also includes a video report survey (VOX POPS) View sample report and research methodology:Intro_Black Man Success_TrendER The objective of this research report is to uncover what it means to be a successful black man in Africa today. We look into the changes in perceptions and how the modern Black African man has redefined...Continue Reading

Get first hand consumer opinions and insights from our on field video surveys. Click hereContinue Reading

  The TM3 (TrendER Mass Market Model) The black market is not as homogenous as we would like to think We have not had a lot of methodologies that guide us into understanding this market and have therefore relied on Living Standards Measures alone as the basis of our communication. The “Black market” in its...Continue Reading

Last year Casual Day was celebrated by over R2.5 million people who donated via a R10 sticker, to persons with disabilities. All in all R28 million was raised. People who bought their stickers from any one of the 300 participating organisations and schools can rest assured that the money they donated went to sustain these...Continue Reading

Understanding the dynamics of our emerging market South African is an emerging market and therefore means that we need to understand that it is a constantly evolving market. New opportunities create new experiences, these new experiences create new lifestyle habits and therefore you are dealing with an ever changing consumer mindset as the country progresses....Continue Reading