OUT NOW! Also includes a video report survey (VOX POPS) View sample report and research methodology:Intro_Black Man Success_TrendER The objective of this research report is to uncover what it means to be a successful black man in Africa today. We look into the changes in perceptions and how the modern Black African man has redefined...Continue Reading
The TM3 (TrendER Mass Market Model) The black market is not as homogenous as we would like to think We have not had a lot of methodologies that guide us into understanding this market and have therefore relied on Living Standards Measures alone as the basis of our communication. The “Black market” in its...Continue Reading
Last year Casual Day was celebrated by over R2.5 million people who donated via a R10 sticker, to persons with disabilities. All in all R28 million was raised. People who bought their stickers from any one of the 300 participating organisations and schools can rest assured that the money they donated went to sustain these...Continue Reading
Understanding the dynamics of our emerging market South African is an emerging market and therefore means that we need to understand that it is a constantly evolving market. New opportunities create new experiences, these new experiences create new lifestyle habits and therefore you are dealing with an ever changing consumer mindset as the country progresses....Continue Reading
We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget that the very essence of being an effective communication strategist is to bring in a consumer’s perspective to the advertising agency. Our purpose is to find effective ways in which to create the right positioning platform...Continue Reading
McCANN Johannesburg continues to add value to the quality of work in advertising by helping students gain exposure as well as feedback from the country’s top creative directors on their portfolios in order to improve. This year was yet another successful portfolio night from McCANN Johannesburg hosted at the Vega School of Brand Leadership. www.mccann.co.za...Continue Reading
The term “Glocal” has been a buzz word in the marketing world for some time. A combination of the words “Global” and “Local”, used to describe global brands entering new markets by using local societal norms to gain relevance and resonance with the new consumers in these communities, in order to attain brand success within...Continue Reading
Our research approach and reporting is always done from the consumer’s point of view Your Brand Current brand perceptions Opinions on your current Advertising campaigns Services/products Your Competitors Consumers opinions and perceptions about your competitors Image Advertising Services/products Your Category Consumers perceptions on the category communication as a whole compared to other categories Mail: mogorosi@trender.co.zaContinue Reading
TrendER Insights went out to the streets of Johannesburg to interview local South African individuals to find out their views and opinions with regards to the state of TV commercials in South Africa. South Africans feel that the nature and quality of South African commercials has come a long way and the standard is becoming...Continue Reading
