A Deeper Look into what an Insight Is – The Brand Truth In recapping part 1 of my 2 part discussion about unlocking the human truth behind the trend, we need to always stay cognizant of the fact that consumers are actually human beings. Therefore their motivations, lifestyles, attitudes and even buying behaviours stem from...Continue Reading

Shorter videos means more sharing! Adoption of apps such as Vine and Instagram that allow users to share just seconds of video experiences online, are changing the way people consume online video sharing. An increase in more video sharing will be the result, as less data will be required to upload and share video content....Continue Reading

2015 Video Survey Report TrendER Insights went to the streets to find out how consumers felt about Valentine’s Day, what the day means to them, the role of brands on this day of love and how advertising influences their purchase behavior with regards to Valentine’s Day. Consumers agreed with the statement that advertising does indeed...Continue Reading

 World-Class Citizenship. Urban consumers are no longer looking for the best in South Africa, but for the best in the world! With the increase of international retailers such as Zara, streaming into the South African shopping spaces, modern high tech transport services such as Uber, as well as fast food chains such a Burger King...Continue Reading

Click here for research methodology and respondent breakdown An insight from the South Africa Beer Consumer Trend Report 2015 shows that the embossment of a bottle was top of the list, preferred by (40,0%) of respondents. This was closely followed by a combination of both the embossment and the sticker labeling at (38,0%). While bottles...Continue Reading

Castle Lite introduces a new member to the Extra Cold family  – Castle Lite Lime. It still tastes like Castle Lite beer – smooth, crisp and extra cold, just unlocked with a dash of lime. It’s an all-new icy-fresh extra cold refreshment experience. To introduce the new innovation, they have added a dash of ‘flava’...Continue Reading

Download PDF Version: TrendER Insights_ Generations   Our recent observations revealed that a Generations’ character’s name stays with the actor for the rest of their acting careers and well beyond their retirement age.  No matter what other soap operas or TV shows a Generations soapie actor might move on to, they are always referred too...Continue Reading

  ‘It’s AMA-Zing’ Debonairs’ newest campaign which describes how amazing their pizzas are,  is one of the many great South African campaigns that have once again created a new trend in the local consumers’ everyday lifestyle and speech. They have transformed the pronunciation of the word ‘amazing’ to a more localized South African sound of...Continue Reading

TrendER is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. South African planners and marketers have limited access to local insights and research and have to rely on adapting international research reports to the local market, which at...Continue Reading