Ubuntu is the connected African spirit. It is the spirit of togetherness and people living with the ability to make positive change for one another. Being one of the most fundamental sentiment of our society. It is not even something one thinks about or considers but something that is deeply entrenched in the DNA of every African’s...Continue Reading

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You don’t need to have a door mat outside your store that says “welcome” but there are ways of making a store exhibit a vibe that makes people feel comfortable and feel a sense of belonging. There’s a bonding and connection that takes place when you feel like a store is a place you can chill...Continue Reading

The youth’s freedom is fighting fashion barriers. Long gone are the days of “this is for men and this is for women”. The youth are growing up and they are making the rules. They choose what they wear and it defies societal norms. Researching this topic has lead to interesting observations and findings that show...Continue Reading

Download the free report. The connection between Gen Z and flowers Flowers signify freedom, a carefreeness towards life and unconcern with materialism. Natures inspiration is not only a trend that can only happen in the real world, but has a massive movement on social media as well. Download free reportContinue Reading

Fitness activities have been something that people used to do in isolation. However that has all changed as fitness is becoming more and more of a social activity more than ever before. Wearable technology that tracks activity such as as Fitbit and applications such as the Nike + app have allowed for fitness to be...Continue Reading

In 2016 it seems the average kicks no longer exists. You don’t buy a shoe just for the style and comfort anymore. It’s about the technology, cultural history and quality. Although there are African brands that go unnoticed but provide the same comfort. Brands such as Soul Rebels which started in 2004 in Zenabwork Ethiopia...Continue Reading

Free report download. The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there...Continue Reading

With social media being becoming an ever increasing part of their everyday lives, we need to understand what is it that make the youth want to follow our brands. Most importantly, do they engage with the content or share with their friends? The youth is one of the most dynamic consumer segment and brings many...Continue Reading

If the youth are the market who invest a decent amount of their time and energy into discovering fashion and purchasing it then just exactly how much are they willing to pay for it? The price they are willing to pay particularly relates to up and coming local designers. This is something I have established...Continue Reading