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WHY SA BEER CONSUMERS PREFER BOTTLE EMBOSSEMENT OVER STICKER LABELLING?

Click here for research methodology and respondent breakdown

An insight from the South Africa Beer Consumer Trend Report 2015 shows that the embossment of a bottle was top of the list, preferred by (40,0%) of respondents. This was closely followed by a combination of both the embossment and the sticker labeling at (38,0%). While bottles with only a sticker labeling on them, fell short with a mere (22%) of respondents choosing this option.

Beer labeling trender

The reassurance that one is truly holding a beer comes from the feel of the glass bottle in the hand. This is further reinforced by the embossment that gives it its unique brand feel. The embossing is a more personal experience with the brand.

Embossing feels good in the hand. It adds a distractive texture to what one is holding. When the bottle is in my hand, I sometimes play with it by rotating it – the embossed feel gives me a good feeling.

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About Author

Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za
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