The South Africa online retail makes up 1% of total retail in the country with a growth of over 20% year on year since 2015 according to Bratt (2018).
Takealot.com, Apple, Pick n Pay, and Woolworths dominate the South African online retail space with a combined 25.8% market share according to Bratt (2018).
This tells one that the online marketplace has reached full maturity and is no longer a trend, but rather a part of modern day commerce. It is with this in mind that brands looking towards the next gifting season of February can expect e-commerce to boom even more than it already has.
Brands such as Netflorist and the aforementioned Takealot.com, and Woolworths are set for a big February. Aside from the convenience and quality of their product and service offering, the brand also carries and conveys the emotions of others which is a strong selling point for any brand in the digital world.
Article By Matthew Smit