Beauty is known to be associated with intense ideals that undermine the normal imperfections most skin goes through. Being the discriminator of what’s acceptable, from what’s not. Driving people crazy. With people still experiencing these natural imperfections there is less obsession about doing away with them. More people are approaching them with more openness and...Continue Reading

When you think of the 90s you think of arcade games. Arcade games that were fun, bold, colourful and bright. Making audacious sounds and glowing with lights. The 90s were undeniably a fun time. The closing of a century and the celebration of the beginning of a new one. It was a time of alternative...Continue Reading

The fashion industry is often influenced by films and sometimes the other way around. Blockbuster films with cult followings tend to make the biggest impact on fashion. Leaving people inspired to translate the style they saw in a film onto their own bodies. The festival season is synonymous with edgy fashion and new styles. From a...Continue Reading

Fashion items in South Africa are increasingly being sold in social settings. Not because that is where the most money is made but because, it is the ideal environment in which to showcase a brand and make a connection. Social experiences bring people together. Market culture is favorable because people have the versatility to shop,...Continue Reading

Clothing styles have been changing at a rapid pace. Just like clothing, hair isn’t staying the same. People have held many reservations towards hair but no longer, is it just seen as a crown that needs to be maintained. Now it’s a crown that is synonymous with change. It’s becoming more about expression and transformation....Continue Reading

Everywhere we are seeing bolder fashion choices. People are going out more, seeing more, screenshotting more and so their taste in fashion is evolving. This is resulting in putting looks together that stand out in a sea of fashion-forward individuals. If we look at this more closely we will understand that the above-mentioned influences are...Continue Reading

Feminism is one of the biggest movements happening at the moment. Firstly, it’s a fight for equality and more importantly a continuous change of perception of what it means to be a woman. It’s a movement that empowers women to push the boundaries, find strength and freedom. It has its influence on fashion as a...Continue Reading

Men through the ages are known to be admired for qualities such as their physique and particularly physical strength. While this is still valued by men and women alike, men are increasingly being noticed for looking really good over orthodox ‘masculine’ qualities. Fashion brings out the soft side in men. It also makes them more...Continue Reading

Our retail market is now home to more global brands and just as many local start-up fashion entrepreneurs. Product parity has been a result of global players who have built their enterprises on mass production. Seeing the same or similar designs in several stores can result in an ‘inauthentic’ perception of a brand. Making it...Continue Reading

Africans have taken a much larger interest into the way their hair looks. Short or long term woman enjoy the attention they receive from unique hair styles. For centuries “standard” colors were deemed for African people, such as the shades of browns and black. The market has opened significanlty in other countries and now frequently produces...Continue Reading