Free monthly trend report download: The January edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

Amongst other new adventures, TrendER Insights is proudly sponsoring Candice Simon. Candice our Editor and trend analyst has started her very own brand. With a new youtube Channel on beauty tips and blog coming soon there’s high hopes for our youngest star. Her youtube channel Candice Simon is about beauty tips on your skin, face,...Continue Reading

As the world continues to modernise so the hem line rises. In the 60s the mini skirt was it! With the youth in revolt and striving to carve a more liberated path, they took a risk by putting themselves more out there with their clothing choices and behaviour. Since then each decade has progressed in...Continue Reading

For every 10 people that view Africa as a lost cause and want to make the jump to another continent, there are another 10 people that are filled with African optimism. Who are seeking to change the perception of Africa from a negative to a positive one. You will find this attitude most commonly among...Continue Reading

The youth want to both belong and stand out at the same time. Their names are what make them unique and separate them from others. The group of friends they hang out with is what gives them a sense of belonging – their squad. Mr P adapted to the personalization trend by offering customized iron...Continue Reading

  Fashion Week Johannesburg is no longer a fulfilling experience. To some it may seem like a superficial occasion but to fashion lovers it’s a huge part of their life and something to celebrate. This year many people have found nothing much worth celebrating at the Fashion Weeks that took place in Joburg. This is...Continue Reading

As more people become aware of the injustices endured by the people that make the clothes for major retail brands, People are becoming hardened toward brands that do not deal fairly in those matters. Mass producing retailers will sometimes cut costs by manufacturing in countries where labour laws are easy to work around. Using people...Continue Reading

In 2016 it seems the average kicks no longer exists. You don’t buy a shoe just for the style and comfort anymore. It’s about the technology, cultural history and quality. Although there are African brands that go unnoticed but provide the same comfort. Brands such as Soul Rebels which started in 2004 in Zenabwork Ethiopia...Continue Reading

If the youth are the market who invest a decent amount of their time and energy into discovering fashion and purchasing it then just exactly how much are they willing to pay for it? The price they are willing to pay particularly relates to up and coming local designers. This is something I have established...Continue Reading

While some people have adopted the wearable technology movement there is another movement taking place, this movement is wearable art. This is a collaboration between artistic thinkers who visualize and come up with illustrations that are then strategically translated onto garments and accessories by visionaries who believe it will sell. It is relevant aesthetically for...Continue Reading