Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty is really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Always is kicking off an epic battle to make sure that girls everywhere keep their confidence...Continue Reading
Download PDF Version: TrendER Insights_ Generations Our recent observations revealed that a Generations’ character’s name stays with the actor for the rest of their acting careers and well beyond their retirement age. No matter what other soap operas or TV shows a Generations soapie actor might move on to, they are always referred too...Continue Reading
Every girl deserves to look like a princess at her Matric Dance, unfortunately this is not always possible. The Princess Project helps less fortunate Matric girls get the dress of their dreams. Keep an eye out for the series of videos that will be released on Skip’s Facebook page. For every share each video receives,...Continue Reading
Hey all you sneakerheads, you’re not ‘in’ until you get your feet into one of the hottest sneakers that’s also got the Hip Hop world going crazy. Let’s sneak a peek at what these are: first up is the Adidas Superstar, which was a very notable shoe in the early 80’s with Hip Hop band...Continue Reading
The Trench Coat A Winter 2014 season must have is a garment that dates back to the 1850’s and which over the years has proven to never be out of style – the trench coat. Whether dressed up with a pair of heels and a dress or down with a pair of denims and pumps,...Continue Reading
To help freshmen students break the ice on their first day of school, Coke created “The friendly twist”. A Coke bottle that can’t be open until you match it with another. Watch the video below:Continue Reading
In order for men to watch the 2014 UEFA Champions League in peace, Heineken recently come up with an unconventional way to distract women. Have a look: Source: Blog da Propoganda via YouTubeContinue Reading
‘It’s AMA-Zing’ Debonairs’ newest campaign which describes how amazing their pizzas are, is one of the many great South African campaigns that have once again created a new trend in the local consumers’ everyday lifestyle and speech. They have transformed the pronunciation of the word ‘amazing’ to a more localized South African sound of...Continue Reading
TrendER is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. South African planners and marketers have limited access to local insights and research and have to rely on adapting international research reports to the local market, which at...Continue Reading
Research: 1) Target market identification 2) Development of survey questions 3) Field research: face-to-face interviews, telephonic interviews, focus groups, online research and field observations. Digestion: This phase involves the collection of all research data for analysis. In the digestion phase our trend analysts scrutinize all the information received in order to export the data into...Continue Reading
