Model white background

1) Target market identification
2) Development of survey questions
3) Field research: face-to-face interviews, telephonic interviews, focus groups, online research and field observations.

This phase involves the collection of all research data for analysis. In the digestion phase our trend analysts scrutinize all the information received in order to export the data into relevant and meaningful insights.  This is where we ‘unlock the human truth behind the trend’.

In the report phase we use the research insights from the second phase to compile a consumer research report. These research reports are the tools designed to help marketers and brands gain a deeper understanding of the consumer market in their path to developing differentiating brand positioning, impactful communication and campaigns.

About the author

Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za