TrendER is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment.

South African planners and marketers have limited access to local insights and research and have to rely on adapting international research reports to the local market, which at times is not a true reflection of the real South African consumer landscape.

We believe that there is a big need for more localised South African research.

“TrendER aims to bridge this gap and equip planners and marketers with the relevant South African insights from surveys conducted on local South African consumers.”

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About the author

Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za