The age old saying ‘beauty is in the eye of the beholder’ really has been taken lightly. Retail brands have played it safe in terms of design, aesthetics and colour. Creating simple and beautiful garments that are easy on the eye for the majority. Nothing wrong with that. However in 2018 there’s a real desire...Continue Reading

Sport in itself hasn’t been perceived to be very gender inclusive. Men, for the most part, have seen it as their territory. So, it’s no wonder that sport would be synonymous with a ‘well-built, strong man’ or just ‘a man’. More so, some men think that they know better than women in all things sport....Continue Reading

We are living in very unhealthy times which is why there is such a great desire to lead a more health-conscious lifestyle. Recently this approach to life lead to fashion trends such as athleisure. It’s also lead to the preference of comfort over trends. In the past women and men wore clothing based on the...Continue Reading

When someone says the word ‘Africa’ or ‘African’ it brings up divided perceptions. Some people don’t feel fit in identifying with the word African because of their skin colour. Foreigners too don’t accept that people of various races can be African. Once again race divides people when in fact being African is not about race....Continue Reading

Memes, gifs, short films and videos used for entertainment have found greater relevance in people’s daily digital engagement. Most people are time-crunched, fitting in social media browsing and chats with friends whilst being preoccupied with other activities. Social media browsing and chats are where their entertainment comes in and this kind of ‘nutshell’ entertainment is...Continue Reading

The lyrics of songs are speaking to the hearts of young people right now. Mostly because the music young people are listening to is performed and written by other young people. Lyrics have become much more relatable. A song might be perfect in bringing people together at a party or festival because of the way...Continue Reading

People are trying to be more savvy with their money, using it in ways that benefit both their responsibilities and personal desires more. They like going out and socializing with friends and family but this is very costly. As a result of financial constraints their homes are becoming the ideal place to make memories and...Continue Reading

People are thinking of the future, especially because so many are dissatisfied with the present. Our current political, social and natural environment has many troubles. Fortunately there are visionaries, artists as well as intellects that are working towards a future which is radically different from the present. These visions of the future that are shared...Continue Reading

Holding an object can deepen the connection you have with it. People are constantly holding their phones and no one needs to tell you how connected they are to their phone. They are connected to their phones not because it is a Samsung or because it is an Apple but because on it they express...Continue Reading

The consumer wants to enhance their lifestyle. It goes beyond their one dimensional digital self which is expressed in words and pictures. It is about experiencing and enhancing what they have in the real world through real life experiences. Fashion is about lifestyle and the 3D experience you as a consumer have through it. Taking...Continue Reading