People are thinking of the future, especially because so many are dissatisfied with the present. Our current political, social and natural environment has many troubles.
Fortunately there are visionaries, artists as well as intellects that are working towards a future which is radically different from the present. These visions of the future that are shared with more people are changing the mind-sets about what the future can be. It’s influencing who people think they should be and what they should do right now to even come close to that desired future.
With so much opportunity to change things for the better consumers are in support of those brands that don’t speak about a great present but rather provide what is needed for a greater future.
Sustainability is an overused term, what practical executions are in place (be them small or big) that is impacting life beyond what the consumer experiences when they encounter your brand?
These executions are needed and need to be communicated to the consumer simplistically. In order to strengthen their belief through your brand, the future will be better than the present in terms of the industry you operate in.