People have gone from coveting new clothes to coveting the next big experience. Buying new clothes used to be the ultimate pleasure in feeling good. However as consumers are becoming more interested in experiences they are needing more money to spend on these experiences that make them feel good. They are buying less new clothes....Continue Reading

Following trends is becoming less and less inspiring as people are looking for freshness and a greater sense of well-being. People connect with other people. The same trends are seen in so many places. Thus making brand loyalty and connection even more difficult. If people connect with people more than anything then brands should be...Continue Reading

SHOPPING HAS BECOME COMPLEX A little while ago our market was home to relatively few retailers and consumers followed a few key trends from season to season. Few retailers + few key trends = SIMPLE SHOPPING. Technology has progressed, over this time and has become the problem and the solution. As a result of globalization...Continue Reading

The insatiable desire consumers have for experiences has them hopping from place to place. It seems as though most places are mirroring each other. The consumer is spoilt for choice today and often chooses places to go to not out of proximity but because they find it to be more unique than another place. This...Continue Reading

Looking back at Heritage Day it is important to understand how people are expressing their own heritage. There is less of a pre-packaged identity to conform to, considering how diverse each person’s background can be. Rather people are incorporating parts of it with their own identity. Therefore creating their own interpretation of their modern day...Continue Reading

In uncovering the youth’s obsession with flowers in our 2016 report it unravelled more strongly among the new age masculinity this year. No longer are flowers just associated with the girls, we have a surge of flower boys roaming around. These new age men and boys aren’t any less masculine than those who hold traditional...Continue Reading

It’s a time of fun, outdoors and playfulness for people of various ages. Even in romantic relationships there’s a nostalgia for how playful it used to be when one was young and in love. In creative expressions and communication there is a huge rise in the use of elements that playfully engage the mind, as it...Continue Reading

On the edge of ever-evolving makeup trends the natural movement is making a cross-over into the beauty and cosmetics industry. While there are many who favour a bare face (think Alicia Keyes) who hold basic values when it comes to beauty. There are still consumers who see putting makeup on as taking pride in their...Continue Reading

Consumers have reflected a global culture in terms of what they wore for a fair amount of time. This is the result of global brands that mirror each other in terms of trends but also advertise their products/services differently. The basic advertising is no longer enough. Everyone has been looking the same whether they are...Continue Reading

Young women are finding greater liberation. They are building confidence to explore territory that has been dominated by males for decades. This exploration has less to do with sexual orientation or even a ‘tom-boy’ personality. Girls want to try new things and not be held back because they are female. Many sports, for example skateboarding...Continue Reading