TrendER Insights went out to the streets of Johannesburg to interview local South African individuals to find out their views and opinions with regards to the state of TV commercials in South Africa.
South Africans feel that the nature and quality of South African commercials has come a long way and the standard is becoming increasingly better by the day. This is due to the fact that they are becoming more and more relevant to the consumer, with messaging that they can relate to. What people like most about South African commercials is the humour and light heartedness in them. South Africans are naturally lighthearted people and therefore enjoy messaging that portrays that part of who they are.