The fact that someone is in the lower income bracket, it does not mean that we need to only sell entry level products to them. So only selling them a “poor mans” product because of their perceived income not only demotivates people, but also means that brands do not understand that everyone has aspirations. Taken...Continue Reading

African optimism is all about the growing African opportunities on the continent. Africa is no longer perceived as the dark continent anymore. click here to download your free insight reportContinue Reading

Beer compared to other alcoholic beverages is a social catalyst best enjoyed amongst friends, when one is more at ease and in a relaxed casual environment Taken from the original report: Beer consumer trend reportContinue Reading

African optimism is the fuel and the very reason why African people have risen to redefine what Africa is and will become, and finding greatness in the potential of the continent. Through the decades Africa has been known as the dark continent, a continent where nothing really happens and brands knew very little about or...Continue Reading

Success has shifted from being just about getting a good education in order to get a good job and climbing the corporate ladder, to more dependency on the individual abilities and unique talents. Taken from the original report: A black man’s new definition of successContinue Reading

A place to get up to date with what is happening around the community through other community members when socialising at the Spaza shop. A Spaza shop is a place where people can meet their friends over a smoke or a piece of gum. A place where one can bump into that lady or gentleman...Continue Reading

(50%) of the respondents were not really health conscious when it came to drinking beer – it was more about enjoying the moments and the experiences with their friends. Taken from the original report: Beer choice influence insight reportContinue Reading

Flawless radiant skin is still the most important feature when women define their own individual beauty. This also includes being comfortable in one’s skin as it represents an individual’s contentment with herself. Skin not only a reflection of beauty but also a reflection of ones health status. Taken from the original report: 3 Key physical...Continue Reading

Moeketsi Mphuti Age 30 Black Male LSM 7 Interests and activities “Always on the go, time waits for no man” Soccer fan, never misses his team play A socialite, enjoys a good time out with friends Techno savvy, always clued up about the latest gadgets, phones, technology – the best of what technology has to...Continue Reading