African optimism is the fuel and the very reason why African people have risen to redefine what Africa is and will become, and finding greatness in the potential of the continent. Through the decades Africa has been known as the dark continent, a continent where nothing really happens and brands knew very little about or...Continue Reading
Success has shifted from being just about getting a good education in order to get a good job and climbing the corporate ladder, to more dependency on the individual abilities and unique talents. Taken from the original report: A black man’s new definition of successContinue Reading
A place to get up to date with what is happening around the community through other community members when socialising at the Spaza shop. A Spaza shop is a place where people can meet their friends over a smoke or a piece of gum. A place where one can bump into that lady or gentleman...Continue Reading
(50%) of the respondents were not really health conscious when it came to drinking beer – it was more about enjoying the moments and the experiences with their friends. Taken from the original report: Beer choice influence insight reportContinue Reading
Flawless radiant skin is still the most important feature when women define their own individual beauty. This also includes being comfortable in one’s skin as it represents an individual’s contentment with herself. Skin not only a reflection of beauty but also a reflection of ones health status. Taken from the original report: 3 Key physical...Continue Reading
Moeketsi Mphuti Age 30 Black Male LSM 7 Interests and activities “Always on the go, time waits for no man” Soccer fan, never misses his team play A socialite, enjoys a good time out with friends Techno savvy, always clued up about the latest gadgets, phones, technology – the best of what technology has to...Continue Reading
Music has one voice. Youth music across Africa is becoming one and can no longer be classified as a specific genre (Nigerian, South African, Hip Hop or Kwaito) With the increase in collaboration of music artist across the continent, it has become more and more of a norm to hear multiple African dialects in a...Continue Reading
The TrendER Insights consumer journey model shows us that the consumer journey is not as linear as we sometimes perceive it to be. It is also an indication that the role of each medium is not just limited to only one function but can be a multilayered approach, covering one or more of the consumer...Continue Reading
Continued frustration from black consumers as some brands still do not fully understand them. The black mass market is not a homogenous market because within the black mass market there is so much diversity and brands cannot approach it with a one size fits all approach. The black rainbow consists of different ethnic groups each...Continue Reading
