Free monthly trend report download: The July/August edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading

Advertising campaigns are fast moving to become in line with what the consumer prefers. Communicating better so that their campaigns will resonate better to the audience, that it is targeted towards. Gone are the times where communication is what the brand wants to portray but rather be real. Having authenticy to the consumer is the...Continue Reading

A practice commonly used in developed nations has reached our local travel culture. This has taken a step further to using Uber and Taxify applications to catch a ride to work or from the club. Mobility sharing has exceeded beyond catching a lift with a friend or colleague. With the introduction of digital applications, where...Continue Reading

The importance of making a connection between people is almost indescribable. Please note that it’s not just about creating a relationship between one another. For the youth right now it’s about being heard. At the South African fashion week 2017, I was fortunate enough to chat too celebrities, photographers, designers and normal fashion lovers. Almost...Continue Reading

Even a commodity category can become innovative. For decades no new innovation has accrued in the bread category since the innovation of sliced bread. Simply put, bread has just been bread and that is what consumers have learned to accept. Innovation in this category came with how creative you could become in making sandwiches and...Continue Reading

Fitness activities have been something that people used to do in isolation. However that has all changed as fitness is becoming more and more of a social activity more than ever before. Wearable technology that tracks activity such as as Fitbit and applications such as the Nike + app have allowed for fitness to be...Continue Reading

Free report download. The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there...Continue Reading

While some people have adopted the wearable technology movement there is another movement taking place, this movement is wearable art. This is a collaboration between artistic thinkers who visualize and come up with illustrations that are then strategically translated onto garments and accessories by visionaries who believe it will sell. It is relevant aesthetically for...Continue Reading

ALL THE WINNERS ANNOUNCED FOR LOERIES® AFRICA AND MIDDLE EAST Eight Grand Prix winners awarded this year with Nando’s the big winner Loeries® Creative Week™ Durban 2016 drew to a close tonight (Sunday 21 August 2016) at the Durban International Convention Centre with a raft of awards honouring the best creative work in the Africa...Continue Reading

Modern science has shown that in order to behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. Using the latest insights from applied neuroscience, behavioral economics and psychology, Neuroscience for Leaders demonstrates how to become a better leader through brain-based learning. Nikolaos Dimitriadis and Alexandros...Continue Reading