The year is finally coming to the end and no one is more eager than our local Stokvel members for these final weeks of the year. This is because the end of the year means it is that time when Stokvels share the contributions that has been collected throughout the year, as a bulk...Continue Reading
The latest surge of co-ordinated items make it effortless for consumers to dress up for a day or night out. Matching tops and bottoms have not only been seen at several fashion retailers but also by fashion start-ups and on people that take particular pride in getting dressed up and looking stylish. Having looks...Continue Reading
Free monthly trend report download: The August/September edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
Free monthly trend report download: The July/August edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
Advertising campaigns are fast moving to become in line with what the consumer prefers. Communicating better so that their campaigns will resonate better to the audience, that it is targeted towards. Gone are the times where communication is what the brand wants to portray but rather be real. Having authenticy to the consumer is the...Continue Reading
A practice commonly used in developed nations has reached our local travel culture. This has taken a step further to using Uber and Taxify applications to catch a ride to work or from the club. Mobility sharing has exceeded beyond catching a lift with a friend or colleague. With the introduction of digital applications, where...Continue Reading
The importance of making a connection between people is almost indescribable. Please note that it’s not just about creating a relationship between one another. For the youth right now it’s about being heard. At the South African fashion week 2017, I was fortunate enough to chat too celebrities, photographers, designers and normal fashion lovers. Almost...Continue Reading
Even a commodity category can become innovative. For decades no new innovation has accrued in the bread category since the innovation of sliced bread. Simply put, bread has just been bread and that is what consumers have learned to accept. Innovation in this category came with how creative you could become in making sandwiches and...Continue Reading
Fitness activities have been something that people used to do in isolation. However that has all changed as fitness is becoming more and more of a social activity more than ever before. Wearable technology that tracks activity such as as Fitbit and applications such as the Nike + app have allowed for fitness to be...Continue Reading
Free report download. The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there...Continue Reading
