Beer compared to other alcoholic beverages is a social catalyst best enjoyed amongst friends, when one is more at ease and in a relaxed casual environment Taken from the original report: Beer consumer trend reportContinue Reading

African optimism is the fuel and the very reason why African people have risen to redefine what Africa is and will become, and finding greatness in the potential of the continent. Through the decades Africa has been known as the dark continent, a continent where nothing really happens and brands knew very little about or...Continue Reading

A place to get up to date with what is happening around the community through other community members when socialising at the Spaza shop. A Spaza shop is a place where people can meet their friends over a smoke or a piece of gum. A place where one can bump into that lady or gentleman...Continue Reading

Music has one voice. Youth music across Africa is becoming one and can no longer be classified as a specific genre (Nigerian, South African, Hip Hop or Kwaito) With the increase in collaboration of music artist across the continent, it has become more and more of a norm to hear multiple African dialects in a...Continue Reading

Watch survey video here: Respondents highlighted that society does not recognise the successful Black man by his individual merits, hard work and passion; but believes that their success was enabled by another or a result of criminal activity. A typical modern successful man is still not given the credit that they deserve but instead have...Continue Reading

OUT NOW! Also includes a video report survey (VOX POPS) View sample report and research methodology:Intro_Black Man Success_TrendER The objective of this research report is to uncover what it means to be a successful black man in Africa today. We look into the changes in perceptions and how the modern Black African man has redefined...Continue Reading

  The TM3 (TrendER Mass Market Model) The black market is not as homogenous as we would like to think We have not had a lot of methodologies that guide us into understanding this market and have therefore relied on Living Standards Measures alone as the basis of our communication. The “Black market” in its...Continue Reading

Is how women make themselves beautiful influenced by what people say (external opinions) or is it something that comes from within (Inner beauty)? Majority (67%) believe their look is something derived from within. They believe in themselves and take pride in who they are. They believe one must convince themselves first before anyone else does....Continue Reading

A Deeper Look into what an Insight Is – The Brand Truth In recapping part 1 of my 2 part discussion about unlocking the human truth behind the trend, we need to always stay cognizant of the fact that consumers are actually human beings. Therefore their motivations, lifestyles, attitudes and even buying behaviours stem from...Continue Reading

Shorter videos means more sharing! Adoption of apps such as Vine and Instagram that allow users to share just seconds of video experiences online, are changing the way people consume online video sharing. An increase in more video sharing will be the result, as less data will be required to upload and share video content....Continue Reading