Following trends is becoming less and less inspiring as people are looking for freshness and a greater sense of well-being. People connect with other people. The same trends are seen in so many places. Thus making brand loyalty and connection even more difficult. If people connect with people more than anything then brands should be...Continue Reading

Looking back at Heritage Day it is important to understand how people are expressing their own heritage. There is less of a pre-packaged identity to conform to, considering how diverse each person’s background can be. Rather people are incorporating parts of it with their own identity. Therefore creating their own interpretation of their modern day...Continue Reading

Consumers have reflected a global culture in terms of what they wore for a fair amount of time. This is the result of global brands that mirror each other in terms of trends but also advertise their products/services differently. The basic advertising is no longer enough. Everyone has been looking the same whether they are...Continue Reading

Young women are finding greater liberation. They are building confidence to explore territory that has been dominated by males for decades. This exploration has less to do with sexual orientation or even a ‘tom-boy’ personality. Girls want to try new things and not be held back because they are female. Many sports, for example skateboarding...Continue Reading

Racial segregation was one fence that both kept certain people in and other people out. People still feel disconnected from one another and from certain brands because of their lack of representation. Consumers for the most part despise racism and any attempt, intentional or unintentional to box in and box out specific races will be...Continue Reading

In our market the mall still plays an important purpose in many consumers lives but just because it plays its purpose doesn’t mean the consumer is keen on going to it. The occasion of going to the mall is filled with much less excitement than before. Consumers are exposed to so many events and exciting...Continue Reading

To the consumer it’s becoming less about wearing what’s trendy but rather wearing whatever they want and feeling confident in that. You can be a nerd, a rocker, a hippie, sports girl or guy. You can even be a mix of them all if you want. Looking fashionable is going beyond conforming to an in-style...Continue Reading

Denim is classic but this year we are seeing it in a more creative light. People are wearing denim now not just because it is cool or synonymous with a classic brand like LEVIS but because of the spirit of denim. It’s the go to look for several occasions whether the one wearing it is...Continue Reading

Suits when it comes to men’s fashion has for the most part in our market been traditionally minimal and predictable. It’s a staple in a man’s wardrobe and not much finesse is needed for it to look good. The men wearing the suits however are becoming less traditional and predictable. Men are no longer throwing...Continue Reading

As the gender gap further closes in men are becoming even more interested in taking care of their appearances. These men feel good when they look good which means there is an increased love for shopping and a strong desire for an active and healthy lifestyle. A fresh style is breaking through as a result....Continue Reading