Paint is a tool to creating truly unique and memorable pieces of clothing.
It is expressive and could illustrate anything. By painting one’s clothes you give them a medium to tell a story, to share something and to say something about themselves.
We live in a very expressive time, where now more than ever people use their clothes they wear to show who they are, what they represent, even what they want to achieve.
In recent days adults have returned to childhood past times like colouring-in adult books. This has resulted from a need to let go of adult responsibility even if it is for 30 minutes, to unwind. Reconnecting with their inner child and be left with something that they can share and that says something about them.
Combine painting and clothes and you have an experience that is fun and memorable. While creating something you can wear and share on social media channels.
Instead of getting people to share something about themselves over technology get them to share something about themselves on a piece of clothing that they can keep and wear wherever they go.
Article by Gabrielle Mixon
TrendER Insights’ Fashion Researcher, Communicator & Trend Analyst