Our current fashion market is dominated by a few key retailers. The fashion market talks about, promotes and purchases mostly overseas brands that have somehow managed to – with enough marketing budget and strategy – convince masses of South Africans that they offer superior product quality. It’s in the names like Topshop, Zara, Cotton On,...Continue Reading

Success has shifted from being just about getting a good education in order to get a good job and climbing the corporate ladder, to more dependency on the individual abilities and unique talents. Taken from the original report: A black man’s new definition of successContinue Reading

Music has one voice. Youth music across Africa is becoming one and can no longer be classified as a specific genre (Nigerian, South African, Hip Hop or Kwaito) With the increase in collaboration of music artist across the continent, it has become more and more of a norm to hear multiple African dialects in a...Continue Reading

The continued influx of foreign brands entering the South African market such as H&M’s current arrival, means our South African consumer is becoming spoilt for choice day by day. This means that big local retail brands have to step up, as they no longer are seen as the benchmark anymore. Click here To download your...Continue Reading

Watch survey video here: Respondents highlighted that society does not recognise the successful Black man by his individual merits, hard work and passion; but believes that their success was enabled by another or a result of criminal activity. A typical modern successful man is still not given the credit that they deserve but instead have...Continue Reading

OUT NOW! Also includes a video report survey (VOX POPS) View sample report and research methodology:Intro_Black Man Success_TrendER The objective of this research report is to uncover what it means to be a successful black man in Africa today. We look into the changes in perceptions and how the modern Black African man has redefined...Continue Reading

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget that the very essence of being an effective communication strategist is to bring in a consumer’s perspective to the advertising agency. Our purpose is to find effective ways in which to create the right positioning platform...Continue Reading

2015 Video Survey Report TrendER Insights went to the streets to find out how consumers felt about Valentine’s Day, what the day means to them, the role of brands on this day of love and how advertising influences their purchase behavior with regards to Valentine’s Day. Consumers agreed with the statement that advertising does indeed...Continue Reading

Recent fashion photo shoot produced for Vanichi magazine’s social platform promotion. Los Angeles-based photographer Viktorija Pashuta has created a Part II of her first viral photo series ‘What If Girls Were Internet Browsers‘. The new project is entitled ‘What If Guys Were Social Networks‘. It is a concept fashion photo shoot that pictorially answers the...Continue Reading