Fashion for the most part is strongly influenced by music. It’s also made leaps in depicting modern culture and more specifically pop culture. Globalization and pop culture have made fashion the same in different places. While it’s necessary to break barriers, it is just as important to retain unique lifestyle as opposed to adopting a...Continue Reading
The age old saying ‘beauty is in the eye of the beholder’ really has been taken lightly. Retail brands have played it safe in terms of design, aesthetics and colour. Creating simple and beautiful garments that are easy on the eye for the majority. Nothing wrong with that. However in 2018 there’s a real desire...Continue Reading
We are living in very unhealthy times which is why there is such a great desire to lead a more health-conscious lifestyle. Recently this approach to life lead to fashion trends such as athleisure. It’s also lead to the preference of comfort over trends. In the past women and men wore clothing based on the...Continue Reading
The consumer wants to enhance their lifestyle. It goes beyond their one dimensional digital self which is expressed in words and pictures. It is about experiencing and enhancing what they have in the real world through real life experiences. Fashion is about lifestyle and the 3D experience you as a consumer have through it. Taking...Continue Reading
People have gone from coveting new clothes to coveting the next big experience. Buying new clothes used to be the ultimate pleasure in feeling good. However as consumers are becoming more interested in experiences they are needing more money to spend on these experiences that make them feel good. They are buying less new clothes....Continue Reading
Following trends is becoming less and less inspiring as people are looking for freshness and a greater sense of well-being. People connect with other people. The same trends are seen in so many places. Thus making brand loyalty and connection even more difficult. If people connect with people more than anything then brands should be...Continue Reading
Looking back at Heritage Day it is important to understand how people are expressing their own heritage. There is less of a pre-packaged identity to conform to, considering how diverse each person’s background can be. Rather people are incorporating parts of it with their own identity. Therefore creating their own interpretation of their modern day...Continue Reading
In uncovering the youth’s obsession with flowers in our 2016 report it unravelled more strongly among the new age masculinity this year. No longer are flowers just associated with the girls, we have a surge of flower boys roaming around. These new age men and boys aren’t any less masculine than those who hold traditional...Continue Reading
On the edge of ever-evolving makeup trends the natural movement is making a cross-over into the beauty and cosmetics industry. While there are many who favour a bare face (think Alicia Keyes) who hold basic values when it comes to beauty. There are still consumers who see putting makeup on as taking pride in their...Continue Reading
Consumers have reflected a global culture in terms of what they wore for a fair amount of time. This is the result of global brands that mirror each other in terms of trends but also advertise their products/services differently. The basic advertising is no longer enough. Everyone has been looking the same whether they are...Continue Reading
