We hate to say it, but when it comes to “shopping” local brands aren’t exactly the first thought to cross our minds. But maybe they should be. Local fashion brands are making waves and definitely killing it ,both urban and streetwear industry gets bigger and bigger each day and giving consumers a choice of style...Continue Reading
Inkabi, a Zulu word meaning a Hitman or an ox depending on the context, is now making waves when we speak of urban culture and fashion. Many youngsters in townships are taking Inkabi style to the next level. Young people in South Africa are rocking the Inkabi swag also known as the “taxi driver look”...Continue Reading
The disappointment of qualified mass black youth without jobs in South Africa has shifted the needle of success from profession to passion. The black mass market’s measure of success is not longer about getting a degree and following traditional professions, but more about what one can do for themselves in a creative way through their...Continue Reading
Enter “o jewa ke eng” directly translated what is (eating) bothering you in the search section on twitter… The drive sets to enable twitter subscribers to voice out the concerns and cry out for help if/when a need arises. We live in a society where the odd are stacked against us and through it all...Continue Reading
Influencer marketing is a bone of contention for any brand if we are to consider the return of investment versus the amount invested in the said influencer. In the same breath influencers weigh their contribution to the brand in terms of reach, brand awareness and association vs the “freebies” they receive. Brands need to have...Continue Reading
Gone are the days when the prerogative to produce a product\service sat with producer only. Consumers have an urge to have their personal stamp or rather touch on any product they consumer. We can, in this way, dub this the age of the prosumer, where both the producer and consumer are both involved in the...Continue Reading
Before thrifting became a trend many people were not attracted to buying used clothes, however in the recent years thrift shopping has become a big part of the lives of those on a budget life who love fashion. Many have found appeal in the unique and budget friendly options found while thrifting ,as well as...Continue Reading
Regardless of the facts presented before me, I reiterate that my misinformed obscure perspective is still valid whether you like it or not – Oksalayo. The Oksalayo type’s resilience and perseverance is one to be admired. The bank balance maybe sitting on R0.00 under saving, however the Oksalayo type will tap into that cheque account...Continue Reading
It is the younger generation that is always been in the spotlight where umswenko, street fashion, is agitated. This ranges from the hair, pants and decorative jackets that bear a symbol of the youth and is also an advantage for the youth to try out new things and show off their sense of what they...Continue Reading
“Men don’t drink pink drinks and don’t drink using straws” this statement is prevalent when gazing into the drinkables category in our market. The latest offering from Bernini, for example and many other liquor brands, – a drink commonly consumed by women in grove (clubs and social setting such a festivals) resuscitates this phrase with...Continue Reading
