Local fashion brands are growing

We hate to say it, but when it comes to “shopping” local brands aren’t exactly the first thought to cross our minds. But maybe they should be.

Local fashion brands are making waves and definitely killing it ,both urban and streetwear industry gets bigger and bigger each day and giving consumers a choice of style trends . Urban fashion is defined as a style that takes influence from the quirky individual styles of those on the streets. Since we now live in a more mixed society where people from the city and people from  Ekasi walk together, these two fashion trends have become somewhat blended .

Consumers now want local fashion brands that tell a story, like Amaxhosa brand by Laduma and local fashion is  not just desired by the younger generation. All consumers trust large brands less than they did in the past, and are looking to get behind local brands. Supporting our local talent is important, and it is great to see local  Fashion brands rising to the top of the ranks in the country.

About the author

Ayanda Makhoba is a young PR graduate passionate about connecting insights, brands and consumers through her talented writing skills.