McCANN Johannesburg continues to add value to the quality of work in advertising by helping students gain exposure as well as feedback from the country’s top creative directors on their portfolios in order to improve. This year was yet another successful portfolio night from McCANN Johannesburg hosted at the Vega School of Brand Leadership. www.mccann.co.za...Continue Reading
Our research approach and reporting is always done from the consumer’s point of view Your Brand Current brand perceptions Opinions on your current Advertising campaigns Services/products Your Competitors Consumers opinions and perceptions about your competitors Image Advertising Services/products Your Category Consumers perceptions on the category communication as a whole compared to other categories Mail: mogorosi@trender.co.zaContinue Reading
TrendER Insights went out to the streets of Johannesburg to interview local South African individuals to find out their views and opinions with regards to the state of TV commercials in South Africa. South Africans feel that the nature and quality of South African commercials has come a long way and the standard is becoming...Continue Reading
Click here To Download your free copy of the South Africa Commuter Trend Report TrendER unlocks insights and key drivers affecting commuter shopping behaviour in the winter season.Continue Reading
Is how women make themselves beautiful influenced by what people say (external opinions) or is it something that comes from within (Inner beauty)? Majority (67%) believe their look is something derived from within. They believe in themselves and take pride in who they are. They believe one must convince themselves first before anyone else does....Continue Reading
The Importance of Consumer Insights First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend. Following a certain pattern, habit or having a way of doing things at a particular time or place does not constitute as an insight but rather as a...Continue Reading
All available for download. TrendER Insights is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. We uncover the human insight behind the trend, keep you updated with the consumer environment to help you better tailor your communication efforts ...Continue Reading
Just Released! Also Includes Video survey. Download report sample here: Sample TrendER_South Africa Women Beauty Trend Report 2015 It has been widely known that women define beauty in one of two ways; Internal and outer beauty. However, whether women relate to beauty as something from the inside or whether they see it as an outer...Continue Reading
2015 Video Survey Report TrendER Insights went to the streets to find out how consumers felt about Valentine’s Day, what the day means to them, the role of brands on this day of love and how advertising influences their purchase behavior with regards to Valentine’s Day. Consumers agreed with the statement that advertising does indeed...Continue Reading
Click here To Download your free copy of the report. TrendER Insights uncovers 5 South African consumer trends that will shape the landscape in 2015. Continue Reading
