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Insights

A hub for sharp, insight-led thinking—exploring consumer behavior, cultural shifts, and the trends shaping brands today.

Get a trend analyst that will compile monthly reports on your specific brand: A report will be emailed to you at the end of each month with all the current trends and insights. Choose a package here
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African optimism is the fuel and the very reason why African people have risen to redefine what Africa is and will become, and finding greatness in the potential of the continent. Through the decades Africa has been known as the dark continent, a continent where nothing really happens and brands knew very little about or...
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Flawless radiant skin is still the most important feature when women define their own individual beauty. This also includes being comfortable in one’s skin as it represents an individual’s contentment with herself. Skin not only a reflection of beauty but also a reflection of ones health status. Taken from the original report: 3 Key physical...
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Moeketsi Mphuti Age 30 Black Male LSM 7 Interests and activities “Always on the go, time waits for no man” Soccer fan, never misses his team play A socialite, enjoys a good time out with friends Techno savvy, always clued up about the latest gadgets, phones, technology – the best of what technology has to...
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The TrendER Insights consumer journey model shows us that the consumer journey is not as linear as we sometimes perceive it to be. It is also an indication that the role of each medium is not just limited to only one function but can be a multilayered approach, covering one or more of the consumer...
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The continued influx of foreign brands entering the South African market such as H&M’s current arrival, means our South African consumer is becoming spoilt for choice day by day. This means that big local retail brands have to step up, as they no longer are seen as the benchmark anymore. Click here To download your...
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Free download. TrendER Insights uncovers key South African consumer trends that will shape the landscape in 2016. Click here to download
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By combining the analysis of TrendER and the neuro studies of Brain Propaganda we’re taking marketing insight to the next level in South Africa. Neuromarketing is a new innovative form for market research. A new discipline which uses neuroscience technology, such as EEG (Electroencephalogram) or Eye-tracking, to see how the human brain responds to advertising...
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Through our database, we take your products to your target market. We select a sample of people based on your target market criteria, send them your product samples and allow them to use it and give us feedback on them after a certain period depending on the product usage and applications. Essential part of getting...
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TrendER

TrendER provides the latest  consumer insights and trends.

Insight-driven Ideas.