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Insights

A hub for sharp, insight-led thinking—exploring consumer behavior, cultural shifts, and the trends shaping brands today.

Modern science has shown that in order to behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. Using the latest insights from applied neuroscience, behavioral economics and psychology, Neuroscience for Leaders demonstrates how to become a better leader through brain-based learning. Nikolaos Dimitriadis and Alexandros...
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Watch this insightful video by Dr. Nikolaos Dimitriadis explaining the benefits and untapped potential on the power of Neuroscience, to enable brands to have a far more deeper emotional connection with their consumers. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.za
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Free download for a limited time only! A closer look into the popularity of the “Informal Market” as a preferred destination of buying goods compared to the “Formal retail market”. This report explores both the structured as well as the unstructured informal retail market where people buy goods, in order to help brands gain a...
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Dr. Nikolaos Dimitriadis is a TEDx speaker and has a vast experience in Neuromarketing field, TrendER Insights now brings his expertise to unlock the power of Neuromarketing in Africa. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.za
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Matteo Venerucci our Neuropsychologist and expert in decision making process, teaching about the power of neuroscience at the American Chamber and IAA (International Advertising Association Serbian Chapter) [URIS id=2239] Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.za In partnership with Brain Propaganda
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A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
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Get a trend analyst that will compile monthly reports on your specific brand: A report will be emailed to you at the end of each month with all the current trends and insights. Choose a package here
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African optimism is the fuel and the very reason why African people have risen to redefine what Africa is and will become, and finding greatness in the potential of the continent. Through the decades Africa has been known as the dark continent, a continent where nothing really happens and brands knew very little about or...
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Flawless radiant skin is still the most important feature when women define their own individual beauty. This also includes being comfortable in one’s skin as it represents an individual’s contentment with herself. Skin not only a reflection of beauty but also a reflection of ones health status. Taken from the original report: 3 Key physical...
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