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Insights

A hub for sharp, insight-led thinking—exploring consumer behavior, cultural shifts, and the trends shaping brands today.

Click here for research methodology and respondent breakdown An insight from the South Africa Beer Consumer Trend Report 2015 shows that the embossment of a bottle was top of the list, preferred by (40,0%) of respondents. This was closely followed by a combination of both the embossment and the sticker labeling at (38,0%). While bottles...
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Using data from a collection of 40 million images and their 400 million all-time downloads, Shutterstock analyzed which popular colors are set to dominate design in the coming months. Color impacts everything: web and graphic design, fashion fads, even home decor. Some of the trends we saw this year, like a change from natural palettes...
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  The majority of people worldwide wouldn’t care if 73% of brands disappeared tomorrow, increasing to 92% if you focused only on the US consumer (Havas Media Group, 2013). It’s a challenge for both established organisations and start-ups to create offerings that are meaningful, relevant and worth people’s hard earned cash. Doing good is no...
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Everything you need to know about the ad-free, invite-only social network. Ello-awareness is now bleeding into the mainstream.The site is doubling in size every three to four days, fielding tens of thousands of new user requests every hour and currently attracting the sort of hype-fuelled attention that is either short-lived or… exactly what the next...
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Castle Lite introduces a new member to the Extra Cold family  – Castle Lite Lime. It still tastes like Castle Lite beer – smooth, crisp and extra cold, just unlocked with a dash of lime. It’s an all-new icy-fresh extra cold refreshment experience. To introduce the new innovation, they have added a dash of ‘flava’...
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Spring is knocking at our doors and soon flowers will be blooming, but the season is not the only thing that is soon to change. People also spring clean their lives round about this time of the season, wanting to clear out the Winter cobwebs and start a fresh – so to speak. Whether it’s...
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Up until now, using the previous dashboard’s available data, a Tweet’s impact was measured largely by the number of Retweets and favorites it received. That data will still be visible in the new dashboard — available to verified users, Twitter Card publishers and advertisers — along with additional details into the various ways people are...
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Contouring is an art form that requires you to have a steady hand and a bit of patience when painting your canvas (face) with makeup using various foundations to define some of our best facial features – cheeks, nose and eyes.In order to not look like a cake-y mess, you have to pay attention to...
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  For the second year in a row South African telecommunications giant MTN, has been named the country’s top brand, beating out rival Vodacom and energy producer Sasol. The announcement was made at the release of the Brand Finance South Africa Top 50 survey at Brand South Africa offices on Tuesday, 22 July 2014. Source:...
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Given the array of women’s heels that have been designed over the centuries of their existence, we are going to consider these along with what your preference for a certain type of heel says about you given information sourced from Rubishoefashion and elitedaily.com. The most common heel, which is also typically the highest of all...
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TrendER

TrendER provides the latest  consumer insights and trends.

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