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Insights

A hub for sharp, insight-led thinking—exploring consumer behavior, cultural shifts, and the trends shaping brands today.

Click here to download report The purpose of this report is to unlock insights behind current and upcoming beer trends into 2015. TrendER Insights examines key topics which consumers regard as important considerations within the beer category, mainly: Beer Occasions: It is a certain kind of social interaction that determines whether or not someone will...
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Lions Super Rugby Team to become known as the Emirates Lions JOHANNESBURG, SOUTH AFRICA – 11 December 2014 – Emirates, a global connector of people and their passions, and the Lions, one of South Africa’s top rugby teams, today announced a five-year sponsorship agreement. The agreement will see Emirates become the title sponsor of the...
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Recent fashion photo shoot produced for Vanichi magazine’s social platform promotion. Los Angeles-based photographer Viktorija Pashuta has created a Part II of her first viral photo series ‘What If Girls Were Internet Browsers‘. The new project is entitled ‘What If Guys Were Social Networks‘. It is a concept fashion photo shoot that pictorially answers the...
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More convergence of service, retail and manufacturer brands. Consumers can now buy a cellphone, TV set or game console from a bank. Consumers can also send and withdraw money from a retail store. Manufacturers such as the automotive brands, are giving more consumers the opportunity to drive their cars for product experience before purchasing. In...
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 World-Class Citizenship. Urban consumers are no longer looking for the best in South Africa, but for the best in the world! With the increase of international retailers such as Zara, streaming into the South African shopping spaces, modern high tech transport services such as Uber, as well as fast food chains such a Burger King...
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Sandton City has a heart of gold and while the centre is proud of being Africa’s ultimate shopping destination, Sandton City always seeks ways to help those for whom just buying a loaf of bread every day is often a struggle. According to Statistics South Africa’s 2014 figures, 23-million South Africans are still living in...
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Click here for research methodology and respondent breakdown An insight from the South Africa Beer Consumer Trend Report 2015 shows that the embossment of a bottle was top of the list, preferred by (40,0%) of respondents. This was closely followed by a combination of both the embossment and the sticker labeling at (38,0%). While bottles...
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Using data from a collection of 40 million images and their 400 million all-time downloads, Shutterstock analyzed which popular colors are set to dominate design in the coming months. Color impacts everything: web and graphic design, fashion fads, even home decor. Some of the trends we saw this year, like a change from natural palettes...
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  The majority of people worldwide wouldn’t care if 73% of brands disappeared tomorrow, increasing to 92% if you focused only on the US consumer (Havas Media Group, 2013). It’s a challenge for both established organisations and start-ups to create offerings that are meaningful, relevant and worth people’s hard earned cash. Doing good is no...
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Everything you need to know about the ad-free, invite-only social network. Ello-awareness is now bleeding into the mainstream.The site is doubling in size every three to four days, fielding tens of thousands of new user requests every hour and currently attracting the sort of hype-fuelled attention that is either short-lived or… exactly what the next...
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