By combining the analysis of TrendER and the neuro studies of Brain Propaganda we’re taking marketing insight to the next level in South Africa. Neuromarketing is a new innovative form for market research. A new discipline which uses neuroscience technology, such as EEG (Electroencephalogram) or Eye-tracking, to see how the human brain responds to advertising...Continue Reading

Through our database, we take your products to your target market. We select a sample of people based on your target market criteria, send them your product samples and allow them to use it and give us feedback on them after a certain period depending on the product usage and applications. Essential part of getting...Continue Reading

This insight report explores two questions with regards to women and their beauty 1) Which physical attributes make you feel beautiful? 2) Which part would you change about yourself? Click here to access reportContinue Reading

The first thing that comes to mind when we think “promotional give away” is branded T-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it.Most people do not regard promotional T-shirts as something that they will willingly wear out in public for a few...Continue Reading

OUT NOW! Also includes a video report survey (VOX POPS) View sample report and research methodology:Intro_Black Man Success_TrendER The objective of this research report is to uncover what it means to be a successful black man in Africa today. We look into the changes in perceptions and how the modern Black African man has redefined...Continue Reading

Get first hand consumer opinions and insights from our on field video surveys. Click hereContinue Reading

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget that the very essence of being an effective communication strategist is to bring in a consumer’s perspective to the advertising agency. Our purpose is to find effective ways in which to create the right positioning platform...Continue Reading

McCANN Johannesburg continues to add value to the quality of work in advertising by helping students gain exposure as well as feedback from the country’s top creative directors on their portfolios in order to improve. This year was yet another successful portfolio night from McCANN Johannesburg hosted at the Vega School of Brand Leadership. www.mccann.co.za...Continue Reading

Our research approach and reporting is always done from the consumer’s  point of view Your Brand Current brand perceptions Opinions on your current Advertising campaigns Services/products Your Competitors Consumers opinions and perceptions about your competitors Image Advertising Services/products Your Category Consumers perceptions on the category communication as a whole compared to other categories Mail: mogorosi@trender.co.zaContinue Reading

TrendER Insights went out to the streets of Johannesburg to interview local South African individuals to find out their views and opinions with regards to the state of TV commercials in South Africa. South Africans feel that the nature and quality of South African commercials has come a long way and the standard is becoming...Continue Reading