The TrendER Insights consumer journey model shows us that the consumer journey is not as linear as we sometimes perceive it to be. It is also an indication that the role of each medium is not just limited to only one function but can be a multilayered approach, covering one or more of the consumer...Continue Reading
The continued influx of foreign brands entering the South African market such as H&M’s current arrival, means our South African consumer is becoming spoilt for choice day by day. This means that big local retail brands have to step up, as they no longer are seen as the benchmark anymore. Click here To download your...Continue Reading
Free download. TrendER Insights uncovers key South African consumer trends that will shape the landscape in 2016. Click here to downloadContinue Reading
By combining the analysis of TrendER and the neuro studies of Brain Propaganda we’re taking marketing insight to the next level in South Africa. Neuromarketing is a new innovative form for market research. A new discipline which uses neuroscience technology, such as EEG (Electroencephalogram) or Eye-tracking, to see how the human brain responds to advertising...Continue Reading
Through our database, we take your products to your target market. We select a sample of people based on your target market criteria, send them your product samples and allow them to use it and give us feedback on them after a certain period depending on the product usage and applications. Essential part of getting...Continue Reading
This insight report explores two questions with regards to women and their beauty 1) Which physical attributes make you feel beautiful? 2) Which part would you change about yourself? Click here to access reportContinue Reading
The first thing that comes to mind when we think “promotional give away” is branded T-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it.Most people do not regard promotional T-shirts as something that they will willingly wear out in public for a few...Continue Reading
OUT NOW! Also includes a video report survey (VOX POPS) View sample report and research methodology:Intro_Black Man Success_TrendER The objective of this research report is to uncover what it means to be a successful black man in Africa today. We look into the changes in perceptions and how the modern Black African man has redefined...Continue Reading
We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget that the very essence of being an effective communication strategist is to bring in a consumer’s perspective to the advertising agency. Our purpose is to find effective ways in which to create the right positioning platform...Continue Reading
