In 2017 there is a growing need for breaking through the challenges and ambiguity concerning the future. Everybody wants further clarity in the things that concern them. The future holds many uncertainties that consumers are trying to counteract by buying into products and communication that sheds light, offers clarity and understanding in an attempt to better the consumer’s life.


If your brand could shed light on the topics that evoke fear and uncertainty in the minds of the consumer you will be serving a vital purpose in their lives. They want light in the darkness, it’s about going deeper. Understanding the problems your consumers face in their everyday lives and then helping them solve it. Which will result in deeper and more meaningful relationships with them and greater brand affinity.

Article by Gabrielle Mixon
TrendER Insights’ Fashion Researcher, Communicator & Trend Analyst

About the author

Content Creator & Trend Analyst. Gabrielle cares about people, making her passionate about learning about and from them which in turn helps her identify trends and insights that help brands grow. Email:

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