Lately men seem to embrace the tricky trend that has had women working their abs off, the crop top. Boys in crop tops is now a thing. According to social media, the risqué menswear trend has taken off. Menswear fashion designers have already introduced the shrunken shirt look over the past five years during men’s...Continue Reading

Our current fashion market is dominated by a few key retailers. The fashion market talks about, promotes and purchases mostly overseas brands that have somehow managed to – with enough marketing budget and strategy – convince masses of South Africans that they offer superior product quality. It’s in the names like Topshop, Zara, Cotton On,...Continue Reading

What makes skin so important is that one can have the most striking and gorgeous facial features and an attractive body shape, however if your skin looks uneven, dry or unhealthy, the focus will shift from all the other aesthetic features that one may display. People are drawn to paying attention to the state of...Continue Reading

One of the first workshops in Italy of neuromarketing organized by the Italian Sensory Analysis Center INNOVATION (CIAS INNOVATION) to talk about brain-based marketing to marketers eager to learn how their customers’ brain works. Together with psychologist and neuromarketing expert Matteo Venerucci and Dr. Nikolaos Dimitiriadis, Development Director at The University of Sheffield and certified...Continue Reading

Modern science has shown that in order to behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. Using the latest insights from applied neuroscience, behavioral economics and psychology, Neuroscience for Leaders demonstrates how to become a better leader through brain-based learning. Nikolaos Dimitriadis and Alexandros...Continue Reading

Watch this insightful video by Dr. Nikolaos Dimitriadis explaining the benefits and untapped potential on the power of Neuroscience, to enable brands to have a far more deeper emotional connection with their consumers. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.zaContinue Reading

Free download for a limited time only! A closer look into the popularity of the “Informal Market” as a preferred destination of buying goods compared to the “Formal retail market”. This report explores both the structured as well as the unstructured informal retail market where people buy goods, in order to help brands gain a...Continue Reading

Dr. Nikolaos Dimitriadis is a TEDx speaker and has a vast experience in Neuromarketing field, TrendER Insights now brings his expertise to unlock the power of Neuromarketing in Africa. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.zaContinue Reading

Matteo Venerucci our Neuropsychologist and expert in decision making process, teaching about the power of neuroscience at the American Chamber and IAA (International Advertising Association Serbian Chapter) [URIS id=2239] Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.za In partnership with Brain PropagandaContinue Reading

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...Continue Reading