Flash insight: A Spaza shop is more than a convenient store, it is a community social centre

A place to get up to date with what is happening around the community through other community members when socialising at the Spaza shop.
A Spaza shop is a place where people can meet their friends over a smoke or a piece of gum. A place where one can bump into that lady or gentleman they have been eyeing while walking past one’s house.

Taken from the original report: Relevance of Spaza shops in modern South Africa
Spaza shops trender

About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.

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