We are so caught up in the name consumer that we only see people through the lens of goods and services. A consumer is defined as a person who purchases goods and services for personal use. The big question is when those people are not purchasing goods and services then what are they up to?...Continue Reading
Free download for a limited time only! A closer look into the popularity of the “Informal Market” as a preferred destination of buying goods compared to the “Formal retail market”. This report explores both the structured as well as the unstructured informal retail market where people buy goods, in order to help brands gain a...Continue Reading
Dr. Nikolaos Dimitriadis is a TEDx speaker and has a vast experience in Neuromarketing field, TrendER Insights now brings his expertise to unlock the power of Neuromarketing in Africa. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.zaContinue Reading
Matteo Venerucci our Neuropsychologist and expert in decision making process, teaching about the power of neuroscience at the American Chamber and IAA (International Advertising Association Serbian Chapter) [URIS id=2239] Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.za In partnership with Brain PropagandaContinue Reading
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...Continue Reading
Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world. Often when a brief comes in from the client into the agency, the brief already has a set of media recommendations with budget allocated around each media set. The power of an idea in...Continue Reading
Get a trend analyst that will compile monthly reports on your specific brand: A report will be emailed to you at the end of each month with all the current trends and insights. Choose a package hereContinue Reading
The fact that someone is in the lower income bracket, it does not mean that we need to only sell entry level products to them. So only selling them a “poor mans” product because of their perceived income not only demotivates people, but also means that brands do not understand that everyone has aspirations. Taken...Continue Reading
African optimism is all about the growing African opportunities on the continent. Africa is no longer perceived as the dark continent anymore. click here to download your free insight reportContinue Reading
Beer compared to other alcoholic beverages is a social catalyst best enjoyed amongst friends, when one is more at ease and in a relaxed casual environment Taken from the original report: Beer consumer trend reportContinue Reading
