ALL THE WINNERS ANNOUNCED FOR LOERIES® AFRICA AND MIDDLE EAST Eight Grand Prix winners awarded this year with Nando’s the big winner Loeries® Creative Week™ Durban 2016 drew to a close tonight (Sunday 21 August 2016) at the Durban International Convention Centre with a raft of awards honouring the best creative work in the Africa...Continue Reading

Unilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world. Unilever scooped eight awards including two Gold Awards in the Mobile Website Category for the OMO Fast Kids interactive online...Continue Reading

One of the first workshops in Italy of neuromarketing organized by the Italian Sensory Analysis Center INNOVATION (CIAS INNOVATION) to talk about brain-based marketing to marketers eager to learn how their customers’ brain works. Together with psychologist and neuromarketing expert Matteo Venerucci and Dr. Nikolaos Dimitiriadis, Development Director at The University of Sheffield and certified...Continue Reading

Modern science has shown that in order to behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. Using the latest insights from applied neuroscience, behavioral economics and psychology, Neuroscience for Leaders demonstrates how to become a better leader through brain-based learning. Nikolaos Dimitriadis and Alexandros...Continue Reading

Watch this insightful video by Dr. Nikolaos Dimitriadis explaining the benefits and untapped potential on the power of Neuroscience, to enable brands to have a far more deeper emotional connection with their consumers. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.zaContinue Reading

We are so caught up in the name consumer that we only see people through the lens of goods and services. A consumer is defined as a person who purchases goods and services for personal use. The big question is when those people are not purchasing goods and services then what are they up to?...Continue Reading

Free download for a limited time only! A closer look into the popularity of the “Informal Market” as a preferred destination of buying goods compared to the “Formal retail market”. This report explores both the structured as well as the unstructured informal retail market where people buy goods, in order to help brands gain a...Continue Reading

Dr. Nikolaos Dimitriadis is a TEDx speaker and has a vast experience in Neuromarketing field, TrendER Insights now brings his expertise to unlock the power of Neuromarketing in Africa. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.zaContinue Reading

Matteo Venerucci our Neuropsychologist and expert in decision making process, teaching about the power of neuroscience at the American Chamber and IAA (International Advertising Association Serbian Chapter) [URIS id=2239] Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.za In partnership with Brain PropagandaContinue Reading

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...Continue Reading