0
Items : 0
Subtotal : R0.00
View CartCheck Out
0
Items : 0
Subtotal : R0.00
View CartCheck Out

Flash insight: Do beer drinkers consider healthier beer options?

(50%) of the respondents were not really health conscious when it came to drinking beer – it was more about enjoying the moments and the experiences with their friends.
beer insight_trender insights

Taken from the original report: Beer choice influence insight report
consumer beer influences_trender

About the author

Mogorosi Mashilo is a seasoned strategic planner with over 17 years of experience in the marketing and communications industry, having worked across both local and multinational brands. As the founder and strategic director of Trender, he brings a deeply analytical approach to uncovering consumer insights and translating them into impactful brand and communication strategies. His background in research and passion for understanding human behaviour enable him to craft insight-led solutions that drive relevance and resonance for brands. Known for his curiosity, strategic thinking, and commitment to continuous learning, Mogorosi is dedicated to pushing the boundaries of insight-driven work and shaping meaningful connections between brands and consumers in an ever-evolving market landscape.

Leave a Reply

TrendER

TrendER provides the latest  consumer insights and trends.

Insight-driven Ideas.