Flash insight: Do beer drinkers consider healthier beer options?

(50%) of the respondents were not really health conscious when it came to drinking beer – it was more about enjoying the moments and the experiences with their friends.
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Taken from the original report: Beer choice influence insight report
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About the author

Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za

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