While some people have adopted the wearable technology movement there is another movement taking place, this movement is wearable art. This is a collaboration between artistic thinkers who visualize and come up with illustrations that are then strategically translated onto garments and accessories by visionaries who believe it will sell. It is relevant aesthetically for...Continue Reading

Lately men seem to embrace the tricky trend that has had women working their abs off, the crop top. Boys in crop tops is now a thing. According to social media, the risqué menswear trend has taken off. Menswear fashion designers have already introduced the shrunken shirt look over the past five years during men’s...Continue Reading

Our current fashion market is dominated by a few key retailers. The fashion market talks about, promotes and purchases mostly overseas brands that have somehow managed to – with enough marketing budget and strategy – convince masses of South Africans that they offer superior product quality. It’s in the names like Topshop, Zara, Cotton On,...Continue Reading

What makes skin so important is that one can have the most striking and gorgeous facial features and an attractive body shape, however if your skin looks uneven, dry or unhealthy, the focus will shift from all the other aesthetic features that one may display. People are drawn to paying attention to the state of...Continue Reading

Africa is the second-fastest mobile adoption market in the world with almost a billion mobile phone subscribers. In South Africa, 50% of active mobile phones are smartphone devices. With this, advertisers now struggle to keep pace with the unrelenting state of flux of the local and global media landscape and the increasingly fragmented and highly...Continue Reading

By Enver Groenewald, CCM Director, Unilever Africa It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired. Back then, media costs were the biggest line item in traditional advertising budgets, meaning that advertisers with...Continue Reading

Watch our exclusive TrendER Insights video covering the best of the Durban Loeries 2016 awards.Continue Reading

There is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how entrepreneurs will be characterized going forward; specifically, industry executives will be the next wave of in-demand startup CEOs. In April of 2007, Apple changed everything with the launch of...Continue Reading

ALL THE WINNERS ANNOUNCED FOR LOERIES® AFRICA AND MIDDLE EAST Eight Grand Prix winners awarded this year with Nando’s the big winner Loeries® Creative Week™ Durban 2016 drew to a close tonight (Sunday 21 August 2016) at the Durban International Convention Centre with a raft of awards honouring the best creative work in the Africa...Continue Reading

Unilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world. Unilever scooped eight awards including two Gold Awards in the Mobile Website Category for the OMO Fast Kids interactive online...Continue Reading