What makes skin so important is that one can have the most striking and gorgeous facial features and an attractive body shape, however if your skin looks uneven, dry or unhealthy, the focus will shift from all the other aesthetic features that one may display. People are drawn to paying attention to the state of...Continue Reading
Africa is the second-fastest mobile adoption market in the world with almost a billion mobile phone subscribers. In South Africa, 50% of active mobile phones are smartphone devices. With this, advertisers now struggle to keep pace with the unrelenting state of flux of the local and global media landscape and the increasingly fragmented and highly...Continue Reading
By Enver Groenewald, CCM Director, Unilever Africa It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired. Back then, media costs were the biggest line item in traditional advertising budgets, meaning that advertisers with...Continue Reading
There is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how entrepreneurs will be characterized going forward; specifically, industry executives will be the next wave of in-demand startup CEOs. In April of 2007, Apple changed everything with the launch of...Continue Reading
ALL THE WINNERS ANNOUNCED FOR LOERIES® AFRICA AND MIDDLE EAST Eight Grand Prix winners awarded this year with Nando’s the big winner Loeries® Creative Week™ Durban 2016 drew to a close tonight (Sunday 21 August 2016) at the Durban International Convention Centre with a raft of awards honouring the best creative work in the Africa...Continue Reading
Unilever once again made their mark at the 2016 MMA SMARTIES Awards. The awards programme is the only one of its kind created specifically to recognise the best-in-class mobile marketing campaigns from around the world. Unilever scooped eight awards including two Gold Awards in the Mobile Website Category for the OMO Fast Kids interactive online...Continue Reading
One of the first workshops in Italy of neuromarketing organized by the Italian Sensory Analysis Center INNOVATION (CIAS INNOVATION) to talk about brain-based marketing to marketers eager to learn how their customers’ brain works. Together with psychologist and neuromarketing expert Matteo Venerucci and Dr. Nikolaos Dimitiriadis, Development Director at The University of Sheffield and certified...Continue Reading
Modern science has shown that in order to behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. Using the latest insights from applied neuroscience, behavioral economics and psychology, Neuroscience for Leaders demonstrates how to become a better leader through brain-based learning. Nikolaos Dimitriadis and Alexandros...Continue Reading
Watch this insightful video by Dr. Nikolaos Dimitriadis explaining the benefits and untapped potential on the power of Neuroscience, to enable brands to have a far more deeper emotional connection with their consumers. Find out more about our Neuromarketing services in Africa Email: mogorosi@trender.co.zaContinue Reading
