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Loeries 2016 Winners

DURBAN, SOUTH AFRICA - AUGUST 21: Grand Prix Winners : Chicken Licken’s “Kung Fu” by Network BBDO at the Loeries Sunday Winners Back Stage Portraits at the ICC on August 21, 2016 in Durban, South Africa. (Photo by Roy Esterhuysen/2016 Loerie Awards)
DURBAN, SOUTH AFRICA – AUGUST 21: Grand Prix Winners : Chicken Licken’s “Kung Fu” by Network BBDO at the Loeries Sunday Winners Back Stage Portraits at the ICC on August 21, 2016 in Durban, South Africa. (Photo by Roy Esterhuysen/2016 Loerie Awards)
ALL THE WINNERS ANNOUNCED FOR LOERIES® AFRICA AND MIDDLE EAST
Eight Grand Prix winners awarded this year with Nando’s the big winner

Loeries® Creative Week™ Durban 2016 drew to a close tonight (Sunday 21 August 2016) at the Durban International Convention Centre with a raft of awards honouring the best creative work in the Africa & the Middle East being presented, along with four special awards.

A total of 316 awards were handed out over the two nights selected from 3112 entries from 22 countries across the Africa Middle East region. There were eight coveted Grand Prix win-ners with Nando’s the big winner of the awards scooping two.

The full list of Grand Prix winners are:
• Nando’s “Global Visual Identity System”, by Sunshine Gun
• Tusker Lager’s “Team Kenya”, by Net#workBBDO
• Channel O’s “Youth Day” by Black River FC
• Nando’s “Chicken Run” & “Heartfelt Celebration of South African Design”
• KFC’s ‘’The Everyman Meal’’, by Ogilvy & Mather Johannesburg
• Saudi Telecom Company – STC, “1st Branded Online Entertainment Hub” by J.Walter Thomspon KSA
• Chicken Licken’s “Kung Fu” by Network BBDO
• Ster-Kinekor’s “#OpenEyes” by Fox P2

DURBAN, SOUTH AFRICA - AUGUST 21: Grand Prix Winners : Ster-Kinekor’s “#OpenEyes” by Fox P2 at the Loeries Sunday Winners Back Stage Portraits at the ICC on August 21, 2016 in Durban, South Africa. (Photo by Roy Esterhuysen/2016 Loerie Awards)
DURBAN, SOUTH AFRICA – AUGUST 21: Grand Prix Winners : Ster-Kinekor’s “#OpenEyes” by Fox P2 at the Loeries Sunday Winners Back Stage Portraits at the ICC on August 21, 2016 in Durban, South Africa. (Photo by Roy Esterhuysen/2016 Loerie Awards)
Commenting on the standard of work Jury President Laura Jordan-Bambach Creative Part-ner, Mr President London said, “We have seen some beautiful pieces of work that have the spirit of a very modern Africa and the broader region; very different to what you see else-where and it doesn’t feel like it was made in London or New York“.

Judged by 160 local and international experts in their fields, including international jury pres-idents Bridget Jung (Sydney), Susan Credle (New York city) Jimmy Smith (Los Angeles) and Laura Jordan-Bambach (London), the coveted Grand Prix, Gold, Silver and Bronze Loeries® statues remain the industry benchmark for creative excellence.

Of the special awards, the head of Facebook South Africa Nunu Ntshingila-Njeke became the first woman inducted into the Loeries® Hall of Fame and Yegs Ramiah, Chief Executive of Brand at Sanlam and Santam was given the Marketing Leadership & Innovation Award.

DURBAN, SOUTH AFRICA - AUGUST 21: Grand Prix Winners : KFC’s ‘’The Everyman Meal’’, by Ogilvy & Mather Johannesburg  at the Loeries Sunday Winners Back Stage Portraits at the ICC on August 21, 2016 in Durban, South Africa. (Photo by Roy Esterhuysen/2016 Loerie Awards)
DURBAN, SOUTH AFRICA – AUGUST 21: Grand Prix Winners : KFC’s ‘’The Everyman Meal’’, by Ogilvy & Mather Johannesburg at the Loeries Sunday Winners Back Stage Portraits at the ICC on August 21, 2016 in Durban, South Africa. (Photo by Roy Esterhuysen/2016 Loerie Awards)
The Adams and Adams Young Creatives Award went to Katie Mylrea, art director at Ogilvy & Mather Cape Town and Amori Brits, head of design at Shift Joe Public who each received R60,000 and a South African Airways flight to New York City. The Loeries® Crea-tive Future Scholarship went to four young Kwa-Zulu Natal Grade 12 students, Londeka Gumede, Roxanne Schoon, Mali Khuzwayo and Samkelisiwe Faku to study at Vega School of Brand Leadership and the Design School South Africa.

Suhana Gordhan, creative director at FCB Africa, was named the Loeries’ chairperson, tak-ing over the reins from Neo Mashigo who completes his two-year tenure this year.

Comedian John Vlismas and Radio and TV personalities Unathi Msengana and Zizo Tshwete hosted the two nights of awards ceremonies to a packed auditorium of senior crea-tives, marketing leaders and well known personalities.

About Author

Founder and Trend Analyst at TrendER Insights. Mogorosi's passion lies in unearthing consumer insights that will help brands build more meaningful relationships with their consumers. Email: mogorosi@trender.co.za

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