Story-telling is endless. Telling stories through fabric is an opportunity for brands to take advantage of the places they source these fabrics from. At the Design Indaba this year we saw how fabric can be used as a medium for telling a story. As a brand’s fabrics come from different places it is a great...Continue Reading
Free March trend report download: The Design Indaba edition. This month our TrendER Insight’s analysts attended the Design Indaba conference in Cape Town. Bringing you the best of creative innovation and insights showcased from around the world. At the end of each month, expect our trend analysts to compile a highlight of trends uncovered in...Continue Reading
The flatform adds a few cm’s more to shoes and it is being translated onto all styles of shoes at the moment. Sneakers, espadrilles, sandals and loafers to specifically name some shoe styles. So why are consumers attracted to the flatform? It instantly adds a fashion statement to casual shoes. With the consumer in South...Continue Reading
Consumers are wearing what is happening in their minds. Today you will meet women who are extremely comfortable with their masculine side and who often sport some items that you would think are for a guy. On the other hand you’ll meet super feminists who choose strongly to not wear a bra. The mindset of the youth has changed drastically...Continue Reading
The youth culture enjoys dressing up. These occasions usually happen on the weekend when they go out. It involves choosing their nicest outfit, listening to music while getting ready, taking their time to look their best in hopes that when they go out, they will have a thoroughly-enjoyable time. It’s all about fun and enjoyment...Continue Reading
People don’t care whether you work out or not. Wearing athletic inspired clothing as everyday wear is one of if not the biggest fashion trends right now that has no signs of slowing down. A healthy lifestyle is desired by many but not always achievable in the consumer’s busy lifestyle. So by wearing a sportswear...Continue Reading
It’s a time of festivals. The youth have an insatiable desire to be out, roaming freely with friends and strangers. Enjoying music with thousands of other people is their way of wanting to feel free and to experience. As a clothing brand these are two attributes you should consider in clothing design and or communication to...Continue Reading
In terms of fashion 2017 is the year for show and tell. Video is that medium that really shows clothing for what it is. If the item is fringe or has some sort of detail that shows movement video in particular really displays the quality of the item well. Seeing how a garment moves and...Continue Reading
Many South African consumers are fed up with being a carbon copy of the westernised world. They are embracing their African roots and heritage to truly stand out and make a name for themselves as citizens of South Africa. There is beauty in our growing continent that has been exposed to more opportunities and people...Continue Reading
Paint is a tool to creating truly unique and memorable pieces of clothing. It is expressive and could illustrate anything. By painting one’s clothes you give them a medium to tell a story, to share something and to say something about themselves. We live in a very expressive time, where now more than ever people...Continue Reading
