Festival fashion

It’s a time of festivals.¬†The youth have an insatiable desire to be out, roaming freely with friends and strangers. Enjoying music with thousands of other people is their way of wanting to feel free and to experience. As a clothing brand these are two attributes you should consider in clothing design and or communication to connect with the youth who wear or potentially will wear your clothes.

As a clothing brand your designs must allow a feeling of freedom without detracting your wearers experience through discomfort or design that limits freedom in any way.

Loose sleeves, flowy silhouettes and wide leg pants are trending currently because of how liberating those cuts are and feel on the consumer. When you are designing consider these elements as this is what the consumer is attracted to currently.


About the author

Content Creator & Trend Analyst. Gabrielle cares about people, making her passionate about learning about and from them which in turn helps her identify trends and insights that help brands grow. Email: gabrielle@trender.co.za

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