In terms of fashion 2017 is the year for show and tell.
Video is that medium that really shows clothing for what it is. If the item is fringe or has some sort of detail that shows movement video in particular really displays the quality of the item well.
Seeing how a garment moves and is part of an experience is more desirable and more real for the consumer on the other side who is viewing the item.
On SnapChat and on Instagram this can be shared more effectively with the youth as they are the ones who are on these platforms throughout the day and follow fashion more closely.
If you are a brand that sells fashion items show how it is part of the consumer life through video and experiences, not just walking down runways.
Article by Gabrielle Mixon
TrendER Insights’ Fashion Researcher, Communicator & Trend Analyst