The fact that someone is in the lower income bracket, it does not mean that we need to only sell entry level products to them. So only selling them a “poor mans” product because of their perceived income not only demotivates people, but also means that brands do not understand that everyone has aspirations. Taken...Continue Reading
African optimism is all about the growing African opportunities on the continent. Africa is no longer perceived as the dark continent anymore. click here to download your free insight reportContinue Reading
Beer compared to other alcoholic beverages is a social catalyst best enjoyed amongst friends, when one is more at ease and in a relaxed casual environment Taken from the original report: Beer consumer trend reportContinue Reading
Success has shifted from being just about getting a good education in order to get a good job and climbing the corporate ladder, to more dependency on the individual abilities and unique talents. Taken from the original report: A black man’s new definition of successContinue Reading
A place to get up to date with what is happening around the community through other community members when socialising at the Spaza shop. A Spaza shop is a place where people can meet their friends over a smoke or a piece of gum. A place where one can bump into that lady or gentleman...Continue Reading
(50%) of the respondents were not really health conscious when it came to drinking beer – it was more about enjoying the moments and the experiences with their friends. Taken from the original report: Beer choice influence insight reportContinue Reading
Music has one voice. Youth music across Africa is becoming one and can no longer be classified as a specific genre (Nigerian, South African, Hip Hop or Kwaito) With the increase in collaboration of music artist across the continent, it has become more and more of a norm to hear multiple African dialects in a...Continue Reading
Continued frustration from black consumers as some brands still do not fully understand them. The black mass market is not a homogenous market because within the black mass market there is so much diversity and brands cannot approach it with a one size fits all approach. The black rainbow consists of different ethnic groups each...Continue Reading
The constant infrastructure growth and improvements within townships has resulted in a penetration increase of big retailers entering the township consumer market landscape. They are making their products and services even more accessible and even cheaper than the local spaza shop. Does this mean the era of the spaza shop as we know it is...Continue Reading
Watch survey video here: Respondents highlighted that society does not recognise the successful Black man by his individual merits, hard work and passion; but believes that their success was enabled by another or a result of criminal activity. A typical modern successful man is still not given the credit that they deserve but instead have...Continue Reading
