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The age of the influencer hasn’t even come close to subsiding. Over the last few years, social media has turned the whole world on its head time and again. Giving people from all over the world a chance to access an industry that was once reserved for a very select few.   The youth of 2017 can be described...Continue Reading

Women are at the forefront of 2017. With women’s marches happening across the world and the youth of South Africa feeling empowered to be a woman or embrace the feminine it is a great time for brands to really rally up and put a spotlight on women because social media is already doing it. Through hashtags...Continue Reading

You don’t need to have a door mat outside your store that says “welcome” but there are ways of making a store exhibit a vibe that makes people feel comfortable and feel a sense of belonging. There’s a bonding and connection that takes place when you feel like a store is a place you can chill and...Continue Reading

We live in a sick world. Hospitals are one of the most frequented places with people on all sorts of medications for all sorts of conditions. Depending on the individual, their experiences, history, condition and needs they may need to take more than one medication daily which can become quite a stress which is a health...Continue Reading

Masculinity has never been a concrete concept. As young women continue to break down the gender divide in the professional world, the millennial generation lives on the cusp of a new understanding of what it means to be a man. The new masculine man is adapting to the era of female empowerment. Wearing and owning products...Continue Reading