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Many South African consumers are fed up with being a carbon copy of the westernised world. They are embracing their African roots and heritage to truly stand out and make a name for themselves as citizens of South Africa. There is beauty in our growing continent that has been exposed to more opportunities and people that...
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Paint is a tool to creating truly unique and memorable pieces of clothing. It is expressive and could illustrate anything. By painting one’s clothes you give them a medium to tell a story, to share something and to say something about themselves. We live in a very expressive time, where now more than ever people use...
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The pace of new technology and new trends is so fast its leaving many nostalgic. Purchasing vintage clothes goes well with nostalgia and the longing for simpler days. With the speed of mass production there are new product drops every week. People are becoming aware of this as an injustice. As before they could fully enjoy and...
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The outfit of the night is a spin off from the highly popular #ootd that has been used on Instagram over and over. Brands have caught on to the #ootd by getting consumers to share their daily style inspiration with them using brand specific hashtags such as #mrpmystyle which is basically #ootd inspired posts. #ootn is...
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In 2017 there is a growing need for breaking through the challenges and ambiguity concerning the future. Everybody wants further clarity in the things that concern them. The future holds many uncertainties that consumers are trying to counteract by buying into products and communication that sheds light, offers clarity and understanding in an attempt to better the...
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TrendER

TrendER provides the latest  consumer insights and trends.

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