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A while back there was a craze for Brazilian’s. No, not good looking women or men, but doing a chemical processes called Brazilian on your hair to keep it straight. Much has changed in a few short years. The natural movement has extended into so many parts of our lives including our hair. In South Africa...Continue Reading

Today’s young working consumer has many work responsibilities that keep them occupied all day. Sometimes even to the point where they forget to eat or don’t find time to eat. This has inspired all sorts of product innovations such as snack bars, take away smoothies and protein shakes that are quick and easy as well as...Continue Reading

So what if instead of getting people to buy new clothes, companies thought about taking old items and giving them a new twist. This is an emerging trend based on the insight that green-conscious fashion consumers are opting to buy less and only as they need. This is because they have grown to understand the adverse...Continue Reading

In this tough economic time its all about value. The cost of experiences, going out and shopping is increasing and in many cases one’s income is not doing the same. Which leaves the young consumer having to choose between a worthwhile experience or a new t-shirt for example. An experience offers so much value to the...Continue Reading

You know what makes millenials feel super uncomfortable? Overcrowded stores and malls. How store assistants act like they can’t afford to shop for clothes or treat them like thieves by keeping too close an eye on them. I know I’m not the only one who’s ever felt that way as a teenager because I got to...Continue Reading