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It’s a time of festivals. The youth have an insatiable desire to be out, roaming freely with friends and strangers. Enjoying music with thousands of other people is their way of wanting to feel free and to experience. As a clothing brand these are two attributes you should consider in clothing design and or communication to connect...Continue Reading

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In terms of fashion 2017 is the year for show and tell. Video is that medium that really shows clothing for what it is. If the item is fringe or has some sort of detail that shows movement video in particular really displays the quality of the item well. Seeing how a garment moves and is...Continue Reading

Through photography and social media the consumers extended mind lives digitally. Especially on their cell phones as these are the devices they have on them all the time. Imagine the panic or disappointment when one’s phone is lost or they forget their password for one of their social media accounts. It’s as if they have lost...Continue Reading

Consumers are becoming more comfortable with revealing their flaws. The #nomakeup movement is encouraging people to bare their natural selfs and accept what makes them uniquely beautiful. Diversity is often seen as one of each race but diversity goes beyond just the 4 races of South Africa. Diversity also means including imperfections into the equation. Consumers don’t...Continue Reading