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Intense protesting has been seen on the streets, people take part in marches for everyone to see. However there are other ways of campaigning and it is happening all around us. People are coming together, adding fuel to one another’s fire so that real change can begin to happen. There is a unity of people standing for causes brands aren’t necessarily fighting for or bringing change to. Consumers take off...Continue Reading

Opportunity for longer shopping hours again What worries commuters the most during the winter season, are the shorter days, as well as the risk of being mugged in the dark on their way home during the early night. Commuters can feel a bit more safer again during the spring season season commuting to and from their homes before and after work as the light from the sun guides them home...Continue Reading

Free monthly trend report download: The August/September edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it happens. Our insights are current, and they allow marketers to act in time for any...Continue Reading

Fidget spinners: Playfulness meets purposefulness A technological antidote or just another common gadget leading the playfulness trend in our kids society today. Fidget spinners really have received a lot of attention from the classroom to the playground, with a massive collectible appeal of the many different gadgets one can own.   The gadget has been marketed and described as an antidote for attention deficit hyperactivity disorder, anxiety and autism. However this has...Continue Reading

It is summer in the Northern hemisphere. An attractive time for South African’s to go out and tour much warmer parts of the world especially Europe. Travel is the opportunity to change perceptions of what South Africa is like. From a South African consumers perspective, it provides the opportunity for people to compare their quality of lifestyle to that of the world. Especially from a products and services point of view. Whether...Continue Reading