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Jidenna, American music artist, was influential in the bearded-look movement. It started to explode back in 2015 when his hit song “Classic Man” was released. It has become an anthem even to this day because bearded men are turning out to be the new “classic”. A bearded French man who I had asked why he was growing his beard had said “because it’s classic”. This wasn’t always the case. The...Continue Reading

Digital is the enabler to the new work flow. It is inspiring pre-teens, teens and adults alike to change the meaning of work and to create new ways (more fun ways) of making money. Consumers are now sellers too. They sell themselves, their products and their services on social media and if they are adults with real adult jobs this new work flow is extending their hours beyond 9-5 office...Continue Reading

The insight of transcendence in this context may or may not have a spiritual element depending on the person trying to attain it and to each his own. It is what people and funnily enough many young people are trying to attain. Transcendence can seem unobtainable but it is being attained in small ways. It’s about rising above and you will find this mind set most commonly among the young....Continue Reading

Banking queues, cell phone queries and even the thought of buying medication is such a schlep. Can these things at least be made some what enjoyable? No one eagerly wants to do any of these things. They are activities that take up time and money which is so valuable to consumers. All the consumer has known is how tedious these activities are. Where are the FSP’s, the telecommunications companies and...Continue Reading

The latest surge of co-ordinated items make it effortless for consumers to dress up for a day or night out. Matching tops and bottoms have not only been seen at several fashion retailers but also by fashion start-ups and on people that take particular pride in getting dressed up and looking stylish.   Having looks that are easy to style and put together are increasingly desired by the consumer. As...Continue Reading