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TrendER Insights has now expanded focus group services to our international clients, who want to gain access into the South African market. Advancing traditional focus group sessions into a modern virtual technological experience. No matter where you are in the world, TrendER Insights brings you live focus group sessions. Now you no longer have to physically attend focus groups. You can watch any session at your own location and still...Continue Reading

What the consumer wears is a message communicating pieces of their belief system. Messages in fashion are becoming less about self but more about social change. Everyone can become an advocate for change through what they wear. This is because society is pretty much in shambles, it is completely fragmented and out of the confusion there is a strong change breaking through in the form of fashion activism. The message...Continue Reading

In the recent past, you where either considered an outside or indoor fitness person. With indoor fitness mainly associated with regular big brand gyms, where one gained a gym membership to have access to the fitness machinery provided in these facilities. For the mass market and society it meant two things: 1) Less access to the big brand gym facilities. From an affordability perspective as the monthly commitment from some...Continue Reading

You’ll often hear “I’m a human being” as a response when someone feels they have fallen short of their own or others expectations. We are humans and our ways are both interesting and very paradoxical. These paradoxes are part of the human DNA and while some people try to attain perfection there are others who are embracing the paradoxes, failures and downfalls of being human and seeing the beauty in...Continue Reading

Free monthly trend report download: The July/August edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it happens. Our insights are current, and they allow marketers to act in time for any...Continue Reading