Ubuntu is the connected African spirit. It is the spirit of togetherness and people living with the ability to make positive change for one another. Being one of the most fundamental sentiment of our society. It is not even something one thinks about or considers but something that is deeply entrenched in the DNA of every African’s...Continue Reading
The ever constant shift in lifestyle creates new experiences. These new experiences in turn redefine and create a new perspective to what success currently is now, compared to what it was. Materials and showing off was the common belief of new success amongst the emerging black market. However that is not true anymore, black diamond...Continue Reading
The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true. However there has been a...Continue Reading
Free monthly trend report download: The April edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
Free March trend report download: The Design Indaba edition. This month our TrendER Insight’s analysts attended the Design Indaba conference in Cape Town. Bringing you the best of creative innovation and insights showcased from around the world. At the end of each month, expect our trend analysts to compile a highlight of trends uncovered in...Continue Reading
Even a commodity category can become innovative. For decades no new innovation has accrued in the bread category since the innovation of sliced bread. Simply put, bread has just been bread and that is what consumers have learned to accept. Innovation in this category came with how creative you could become in making sandwiches and...Continue Reading
Free monthly trend report download: The February edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
Free monthly trend report download: The January edition. TrendER Insights keeps you updated with the latest monthly consumer trends and insights. At the end of each month, our trend analysts compile a highlight of trends uncovered in that month. This ensures that you keep abreast of what is current in the consumer’s world as it...Continue Reading
The youth’s freedom is fighting fashion barriers. Long gone are the days of “this is for men and this is for women”. The youth are growing up and they are making the rules. They choose what they wear and it defies societal norms. Researching this topic has lead to interesting observations and findings that show...Continue Reading
