One of the first workshops in Italy of neuromarketing organized by the Italian Sensory Analysis Center INNOVATION (CIAS INNOVATION) to talk about brain-based marketing to marketers eager to learn how their customers’ brain works. Together with psychologist and neuromarketing expert Matteo Venerucci and Dr. Nikolaos Dimitiriadis, Development Director at The University of Sheffield and certified Neuromarketer, participants saw various neuromarketing techniques in action (trying the technology themselves), applied key principles of brain-friendly communications in group exercises, and witnessed firsthand the surprising power of branding through behavioral experiments conducted live.
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In partnership with Brain Propaganda
