Fitness activities have been something that people used to do in isolation. However that has all changed as fitness is becoming more and more of a social activity more than ever before. Wearable technology that tracks activity such as as Fitbit and applications such as the Nike + app have allowed for fitness to be...Continue Reading

The age of transparency is becoming more apparent each day as consumers hold brands to be more accountable for the health benefits or lack off in their products. What this means is that the South African consumer has become more health conscious and looking towards healthier lifestyle habits and diet. However this does not mean...Continue Reading

In 2016 it seems the average kicks no longer exists. You don’t buy a shoe just for the style and comfort anymore. It’s about the technology, cultural history and quality. Although there are African brands that go unnoticed but provide the same comfort. Brands such as Soul Rebels which started in 2004 in Zenabwork Ethiopia...Continue Reading

While some technologies encourage you to take more steps during the day, some do the opposite. Dictionary.com defines technology as ‘the branch of knowledge that deals with the creation and use of technical means and their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure...Continue Reading

Free report download. The township has long been seen as the residential or geographic habitat for the middle to lower income earners. In fact it has gone as far as the level of education and modernism to be significantly low in the township. Yes to an extent some of this still proves true, however there...Continue Reading

With social media being becoming an ever increasing part of their everyday lives, we need to understand what is it that make the youth want to follow our brands. Most importantly, do they engage with the content or share with their friends? The youth is one of the most dynamic consumer segment and brings many...Continue Reading

If the youth are the market who invest a decent amount of their time and energy into discovering fashion and purchasing it then just exactly how much are they willing to pay for it? The price they are willing to pay particularly relates to up and coming local designers. This is something I have established...Continue Reading

While some people have adopted the wearable technology movement there is another movement taking place, this movement is wearable art. This is a collaboration between artistic thinkers who visualize and come up with illustrations that are then strategically translated onto garments and accessories by visionaries who believe it will sell. It is relevant aesthetically for...Continue Reading

Lately men seem to embrace the tricky trend that has had women working their abs off, the crop top. Boys in crop tops is now a thing. According to social media, the risqué menswear trend has taken off. Menswear fashion designers have already introduced the shrunken shirt look over the past five years during men’s...Continue Reading

Our current fashion market is dominated by a few key retailers. The fashion market talks about, promotes and purchases mostly overseas brands that have somehow managed to – with enough marketing budget and strategy – convince masses of South Africans that they offer superior product quality. It’s in the names like Topshop, Zara, Cotton On,...Continue Reading