The fact that someone is in the lower income bracket, it does not mean that we need to only sell entry level products to them. So only selling them a “poor mans” product because of their perceived income not only demotivates people, but also means that brands do not understand that everyone has aspirations. Taken...Continue Reading
Success has shifted from being just about getting a good education in order to get a good job and climbing the corporate ladder, to more dependency on the individual abilities and unique talents. Taken from the original report: A black man’s new definition of successContinue Reading
Flawless radiant skin is still the most important feature when women define their own individual beauty. This also includes being comfortable in one’s skin as it represents an individual’s contentment with herself. Skin not only a reflection of beauty but also a reflection of ones health status. Taken from the original report: 3 Key physical...Continue Reading
Continued frustration from black consumers as some brands still do not fully understand them. The black mass market is not a homogenous market because within the black mass market there is so much diversity and brands cannot approach it with a one size fits all approach. The black rainbow consists of different ethnic groups each...Continue Reading
The continued influx of foreign brands entering the South African market such as H&M’s current arrival, means our South African consumer is becoming spoilt for choice day by day. This means that big local retail brands have to step up, as they no longer are seen as the benchmark anymore. Click here To download your...Continue Reading
A while ago, I came across a fantastic story called ‘Squidward’s Suicide’; a hauntingly realistic tale about an intern’s horrific experience with what can only be described as a very ‘off’ episode of Spongebob Squarepants. Squidward’s Suicide is a creepypasta: a scary story that floats around the web; getting pasted from forum to forum. Many...Continue Reading
Watch survey video here: Respondents highlighted that society does not recognise the successful Black man by his individual merits, hard work and passion; but believes that their success was enabled by another or a result of criminal activity. A typical modern successful man is still not given the credit that they deserve but instead have...Continue Reading
The term “Glocal” has been a buzz word in the marketing world for some time. A combination of the words “Global” and “Local”, used to describe global brands entering new markets by using local societal norms to gain relevance and resonance with the new consumers in these communities, in order to attain brand success within...Continue Reading
Click here To Download your free copy of the South Africa Commuter Trend Report TrendER unlocks insights and key drivers affecting commuter shopping behaviour in the winter season.Continue Reading
Is how women make themselves beautiful influenced by what people say (external opinions) or is it something that comes from within (Inner beauty)? Majority (67%) believe their look is something derived from within. They believe in themselves and take pride in who they are. They believe one must convince themselves first before anyone else does....Continue Reading
