A while ago, I came across a fantastic story called ‘Squidward’s Suicide’; a hauntingly realistic tale about an intern’s horrific experience with what can only be described as a very ‘off’ episode of Spongebob Squarepants. Squidward’s Suicide is a creepypasta: a scary story that floats around the web; getting pasted from forum to forum. Many...Continue Reading

Watch survey video here: Respondents highlighted that society does not recognise the successful Black man by his individual merits, hard work and passion; but believes that their success was enabled by another or a result of criminal activity. A typical modern successful man is still not given the credit that they deserve but instead have...Continue Reading

The term “Glocal” has been a buzz word in the marketing world for some time. A combination of the words “Global” and “Local”, used to describe global brands entering new markets by using local societal norms to gain relevance and resonance with the new consumers in these communities, in order to attain brand success within...Continue Reading

Click here  To Download your free copy of the South Africa Commuter Trend Report TrendER unlocks insights and key drivers affecting commuter shopping behaviour in the winter season.Continue Reading

Is how women make themselves beautiful influenced by what people say (external opinions) or is it something that comes from within (Inner beauty)? Majority (67%) believe their look is something derived from within. They believe in themselves and take pride in who they are. They believe one must convince themselves first before anyone else does....Continue Reading

Expect more product placements in South African music videos and songs! Product placements within music videos is not a new concept in South Africa, however not a lot of artists in South Africa previously were aware of this as a potential second income stream. Music artists particularly in the South African Hip Hop category are...Continue Reading

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty is really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Always is kicking off an epic battle to make sure that girls everywhere keep their confidence...Continue Reading

To help freshmen students break the ice on their first day of school, Coke created “The friendly twist”. A Coke bottle that can’t be open until you match it with another. Watch the video below:Continue Reading

  ‘It’s AMA-Zing’ Debonairs’ newest campaign which describes how amazing their pizzas are,  is one of the many great South African campaigns that have once again created a new trend in the local consumers’ everyday lifestyle and speech. They have transformed the pronunciation of the word ‘amazing’ to a more localized South African sound of...Continue Reading

TrendER is a South African consumer insights research agency. We follow trends and survey consumers to gain a deeper understanding behind the trends in our consumer environment. South African planners and marketers have limited access to local insights and research and have to rely on adapting international research reports to the local market, which at...Continue Reading