In terms of fashion 2017 is the year for show and tell. Video is that medium that really shows clothing for what it is. If the item is fringe or has some sort of detail that shows movement video in particular really displays the quality of the item well. Seeing how a garment moves and...Continue Reading

Paint is a tool to creating truly unique and memorable pieces of clothing. It is expressive and could illustrate anything. By painting one’s clothes you give them a medium to tell a story, to share something and to say something about themselves. We live in a very expressive time, where now more than ever people...Continue Reading

The pace of new technology and new trends is so fast its leaving many nostalgic. Purchasing vintage clothes goes well with nostalgia and the longing for simpler days. With the speed of mass production there are new product drops every week. People are becoming aware of this as an injustice. As before they could fully enjoy...Continue Reading

The outfit of the night is a spin off from the highly popular #ootd that has been used on Instagram over and over. Brands have caught on to the #ootd by getting consumers to share their daily style inspiration with them using brand specific hashtags such as #mrpmystyle which is basically #ootd inspired posts. #ootn...Continue Reading

Clothing is not just fabric. When it is well-made it becomes it’s owners closest friend. Just as well-made garments are enduring because of their good quality, good friends last through the years. Clothing that lasts through the years is like a friend that you stay close to for years, who doesn’t fail you and when...Continue Reading

So what if instead of getting people to buy new clothes, companies thought about taking old items and giving them a new twist. This is an emerging trend based on the insight that green-conscious fashion consumers are opting to buy less and only as they need. This is because they have grown to understand the...Continue Reading

In this tough economic time its all about value. The cost of experiences, going out and shopping is increasing and in many cases one’s income is not doing the same. Which leaves the young consumer having to choose between a worthwhile experience or a new t-shirt for example. An experience offers so much value to...Continue Reading

You know what makes millenials feel super uncomfortable? Overcrowded stores and malls. How store assistants act like they can’t afford to shop for clothes or treat them like thieves by keeping too close an eye on them. I know I’m not the only one who’s ever felt that way as a teenager because I got...Continue Reading

As the world continues to modernise so the hem line rises. In the 60s the mini skirt was it! With the youth in revolt and striving to carve a more liberated path, they took a risk by putting themselves more out there with their clothing choices and behaviour. Since then each decade has progressed in...Continue Reading

The youth want to both belong and stand out at the same time. Their names are what make them unique and separate them from others. The group of friends they hang out with is what gives them a sense of belonging – their squad. Mr P adapted to the personalization trend by offering customized iron...Continue Reading